Results For "Asia"
323 News Found
A GLO-rious journey for four years
In Viewpoints By M4G Bureau - December 08, 2014
Raminder Singh, MD, GLO OOH Media turned a media-owning firm into a 360 degree solution company. He shares with Outdoor Asia, the progress of the company while pointing out industry's challenges, opportunities and the way forward.
DMRC Train Wrap: Profitable or Not?
In OOH News By Bhawana Anand - December 05, 2014
This entity has been profitable in terms of monetary and impact nationally and internationally, but its performance at DMRC is a big question. Outdoor Asia caught up with Delhi-based media owners to decipher the results and impact of this OOH medium.
By The People: What Catches The Eye In The Outdoor
In OOH News By VJ Media Bureau - November 14, 2014
The Outdoor Asia team went outdoors in Mumbai and Kolkata to gather people's views and perceptions about outdoor advertising.
Globally, revenues from digital have doubled in 3 years: Olivier Heroguelle
In Viewpoints By M4G Bureau - October 13, 2014
JCDecaux India has taken affirming steps in the digital OOH space in India by introducing digital assets at Kempegowda International Airport (KIA) Bengaluru where the firm holds exclusive advertising rights. This new array of media includes assets like a mega video wall, 6 digital MUPIs, 16 Pole Mounted Digital MUPI's and 8 digital suspended screens located throughout the Domestic Departure Retail Zone 1, Domestic Security Hold area and Domestic Arrival corridor, respectively.
JCDecaux has rich expertise in managing airport digital media worldwide. However, it wouldn't be wrong to say that the Indian market differs from markets overseas and so there are unique challenges too, springing from advertisers' mind-sets, consumer outlook, local conditions, etc. Olivier Heroguelle, MD, JCDecaux India talks about the company's foray into the DOOH space in India in conversation with Bhawana Anand of Outdoor Asia. Edited excerpts of the interview:
Railways open to new & innovation OOH media: Anup Dayanand Sadhu
In Viewpoints By M4G Bureau - September 30, 2014
Dr Anup Dayanand Sadhu, Senior Divisional Commercial Manager, Bangalore Division, South Western Railway, talks about the emerging OOH advertising opportunities that Railways offers, in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts of the interview:
Outdoor industry must protect the beauty of Bengaluru city: BBMP Commissioner
In Viewpoints By M4G Bureau - September 10, 2014
In recent times, the Bruhat Bengaluru Mahanagara Palike (BBMP) has taken strident steps to regularise the outdoor media advertising in the city of Bengaluru. M Lakshminarayana, Commissioner of BBMP, firmly believes the industry has a vital role in preserving the beauty of the city. The Commissioner shares the civic body's outlook on outdoor media advertising in an interview with Rajiv Raghunath of Outdoor Asia. Edited excerpts:
Posterscope launches Prism Creative in Asia Pacific
In OOH News By VJ Media Bureau - August 06, 2014
Using this tool, clients can optimise their creatives on OOH media formats, view the displays in virtual day and night time, conduct distance mapping and also view digital content
Gallen Yip, Research Director, Kinetic Worldwide, Asia Pacific
The Ugly Truth–DOOH , Interactivity and Engagement
Dentsu Aegis Network acquires majority stake in Milestone Brandcom
In OOH News By VJ Media Bureau - July 28, 2014
Nabendu Bhattacharyya will continue as CEO and Managing Director of Milestone Brandcom, reporting to Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia
ACCA reinforces its presence in South Asia
In Digital OOH By VJ Media Bureau - July 26, 2014
PSI strategically captured student dominated locations for the campaign