St+art India Foundation, Asian Paints give Mumbai’s Churchgate a makeover

In OOH News By M4G Bureau - October 25, 2017

St+art Mumbai, India's International Street Art Festival, brings legendary Brazilian street artist Eduardo Kobra to Churchgate station to paint a mural of Mahatma Gandhi

‘If planned well, OOH delivers big impact’

In Viewpoints By Bhawana Anand - October 05, 2017

Van Heusen, a high-end clothing brand, took the OOH route to make an impactful brand presence in the inner-wear segment. The brand directed a sizeable share of its ad spends on OOH in Delhi NCR market. Ashish Jajoo, VP & Brand Head – Innerwear Business, ABFRL talks about the brand’s outlook on OOH advertising, in conversation with Bhawana Anand of Outdoor Asia.

‘OOH industry needs to focus upon consolidation, professionalism & transparency’

In Viewpoints By Bhawana Anand - October 01, 2017

Ashish Bhasin, Chairman & CEO - South Asia, Dentsu Aegis Network, talks about the critical issues that underpin Indian OOH business, and advocates strong steps to leverage the growth opportunities. Edited excerpts of the interview:

‘Innovative formats attracting more ad spends’

In Viewpoints By Bhawana Anand - September 28, 2017

Currently, innovative formats and ambient media are proving to be the superheroes of OOH media that give marketers the confidence to come to the outdoor. However, the lack of measurement measures is playing up as a demon in the OOH success story; even a morsel figure or a metric would be big enough to overcome this challenge, says Anita Nayyar, CEO-India & South Asia, Havas Media Group.

‘We are definitely in support of Digital OOH media’

In Viewpoints By Bhawana Anand - September 27, 2017

Archaic regulatory norms are cited among the key barriers to digital OOH media expansion in India. The positive development is that civic bodies like South Development Municipal Corporation (SDMC) are warming up to the idea of creating an enabling policy environment for DOOH to flourish. In a conversation with Bhawana Anand of Outdoor Asia, Prem Sankar Jha, Deputy Commissioner, SDMC spoke about the body’s outlook on DOOH media. He also touched upon the various new initiatives planned by the authority to boost OOH advertising in the city. Edited excerpts of the interview:

Lycamobile boards HongKong Express for pan-Asia connect

In Campaigns By M4G Bureau - September 09, 2017

The brand has executed the 6-month campaign in association with Atin OOH & Promotions, targeting passengers flying across Asia to Japan, Korea, China, Malaysia, Taiwan, Thailand, Cambodia and Vietnam.

"OOH is the most multifaceted medium"

In Viewpoints By M4G Bureau - September 06, 2017

As predicted by many media reports last year and this year, telecom has been instrumental in spearheading the growth and fate of OOH advertising in India.

Air Asia partners promotion of 'Toilet - Ek Prem Katha'

In Gallery By M4G Bureau - August 31, 2017

The airlines partners Viacom 18 Motion Pictures in the movie promotion

Air Asia takes Toilet: Ek Prem Katha’s Swachh Azaadi mission sky high

In Campaigns By M4G Bureau - August 31, 2017

The airline has taken the film’s message to the audiences through in-flight and on-ground activations like innovatively placing posters on restroom doors of the airplanes, and via in-flight announcements, tent card placements at the check-in counter, etc.

“Moving, interactive hoardings can spur more innovations”

In Viewpoints By Satarupa Chakraborty - August 08, 2017

Automobile brands are among the leading advertisers in Indian OOH space. If we consider only static OOH sites in India, automobile major Hyundai Motor India is present on some 500 hoardings in urban India and 300 in rural India. Hyundai is also highly visible on premium and strategically located media at airports and malls. The brand has also used interesting augmented-reality based activations time to time. Outdoor Asia speaks to Puneet Anand, General Manager & Group Head – Marketing, Hyundai Motor India Limited, on how the brand perceives outdoor advertising. Edited excerpts: