Tata Pravesh to drive awareness about doors with OOH initiative

In OOH News By M4G Bureau - January 07, 2021

OOH medium is designed to support the mainline TV promotion

WOO plans 1st ‘World Tour’ in 2021; Toronto Congress in 2022

In OOH News By M4G Bureau - December 08, 2020

The tour events to be held in Europe, Africa and Asia Pacific in the second, third and fourth quarters of 2021

Uber appoints MediaCom as global media agency of record

In OOH News By M4G Bureau - October 07, 2020

Effective 1st January 2021, the agency will oversee all digital and offline brand media in active markets including Asia

Dentsu International promotes Gautam Mehra to Chief Data & Product Officer - APAC

In OOH News By M4G Bureau - October 05, 2020

Gautam started his career 20 years ago with his entrepreneurial venture and took the role of Chief Data Officer for South Asia and has driven the groups data narrative in the sub-region in 2016

Anupriya Acharya takes over charge of AAAI as President

In OOH News By M4G Bureau - September 22, 2020

Ashish Bhasin will be the ex-officio member of the association executive committee for 2020-21 as its immediate past President

AirAsia India announces its new route through OOH campaign

In Campaigns By M4G Bureau - August 26, 2020

The campaign has been designed with Posterscope’s proprietary tool, OOHZone based on target audience demographics and traffic data

Brands ‘cautiously optimistic’ over sales prospect in coming festival months

In OOH News By Bhawana Anand - August 19, 2020

Leading brand marketers in a digital discussion organized by Madison Media has shared the positivity spread across with the beginning of festival season

Moving Walls appoints D Sriram to Its Advisory Board

In Digital OOH By M4G Bureau - August 03, 2020

Sriram has over 30 years of experience in the media and advertising industry across Asia

Uber promotes Prabhjeet Singh as President of India and South Asia

In OOH News By M4G Bureau - July 20, 2020

In his new role, he will be overseeing the next phase of growth in the company’s mobility business and ensuring safety for riders and drivers across India, Sri Lanka and Bangladesh

Outdoor Asia July Edition: A must read!

In OOH News By M4G Bureau - July 16, 2020

The recent edition presents a template to deal with Covid19, explains the high responsibilities that comes along with building huge advertising structures and significance of creative approach