Ashirvad Pipes reinforces OOH presence in Bihar, Jharkhand markets

In Campaigns By M4G Bureau - November 02, 2018

Sri Garima Publicity executed the campaign, with notable innovations

Happy mcgarrybowen wins integrated communication mandate for XSEED Education

In OOH News By M4G Bureau - September 19, 2018

With an aim to spread the brand’s footprint across the country, the business will be handled out of Happy mcgarrybowen’s Bangalore office

Vodafone celebrates cricket fandom on digital screen

In Digital OOH By M4G Bureau - May 23, 2018

The spectators who came to experience the match were clicked and the GIF went up on a large LED screen mounted on a giant Vodafone Unofficial Sponsor of Fans hoarding

SRMB reinforces its market presence with ‘Champions ki Pasand’

In Gallery By Ria Banerjee - April 09, 2018

MOMS Outdoor Media Solutions executed the campaign that features Kapil Dev and MS Dhoni as the brand ambassadors; the campaign was deployed on traditional large and small formats, and transit media

SRMB reinforces its market presence with ‘Champions ki Pasand’

In Campaigns By Ria Banerjee - April 09, 2018

MOMS Outdoor Media Solutions executed the campaign that features Kapil Dev and MS Dhoni as the brand ambassadors; the campaign was deployed on traditional large and small formats, and transit media

KMC to step up focus on solar OOH lighting, GPS-enabled media monitoring

In OOH News By Ria Banerjee - March 21, 2018

Ahead of FY2018-19, Debasish Kumar, Mayor-In-Council, MMIC-Advertisement, Kolkata Municipal Corporation talks about banning illegal hoardings and earning more ad tax revenues, as well as installation of solar panels for illuminating LED boards, GPS tracking system for hoardings, etc.

2017 was a year of modest growth for OOH says FICC-EY report 2018

In Research By M4G Bureau - March 05, 2018

The report shares that domitization effects started to fade off after March-April 2017 & billboards continue to dominate the advertising pie with 40% whereas sponsorships & interactivity will take the lead and operational issues continue to hamper the growth

Bullseye Media takes up ‘Powered By’ sponsorship of Karnataka Talks OOH

In OOH News By M4G Bureau - January 31, 2018

Karnataka Talks OOH Conference 2018 will be addressed by Government Officials, Regional Media Owners, Brand Marketers, National & Regional Specialist Agencies & OOH Solution Providers

Ashish Bajaj, Media Head, Ola to address Karnataka Talks OOH

In OOH News By M4G Bureau - January 31, 2018

Ashish will speak on the theme of ‘How best can OOH drive brand campaigns in Karnataka – Opportunities & challenges’ at the Karnataka Talks OOH on February 9, 2018

OOH will do really well in 2018 predicts Ashish Bhasin

In OOH News By M4G Bureau - December 14, 2017

OOH is expected to leverage the opportunities that stem from infrastructure development that includes new airports, Metro networks, etc; however, the medium is contained by lack of standard audience measurement metrics which need to be developed