Max Fashion’s sartorial thumbs up to women

In Gallery By - March 08, 2019

Ahead of Women’s Day, the brand will deploy the ‘Behen Kuch Bhi Pehen’ campaign on outdoors in sync with its mainline campaign urging women

Havas Media makes new appointments as part of enhanced media strategy

In OOH News By M4G Bureau - March 08, 2019

The group appoints Thomas Minc as MD - Global Strategy and Ellen Zaleski as MD - Global Insights

KineticX partners with environmental media start-up Pluvo

In OOH News By M4G Bureau - March 08, 2019

The agency’s clients will advertise on Pluvo’s unique air-purifying advertising inventory in London

Talon buys US OOH agency Grandesign

In OOH News By Rajiv Raghunath - March 08, 2019

The acquisition is part of company’s plan to build a “Smarter as Standard” footprint in the U.S

How Kansai Nerolac Paints added a dash of colour to Maha Kumbh

In Gallery By M4G Bureau - March 07, 2019

Kansai Nerolac Paints Ltd. (KNPL), paid homage to the Kumbh Mela through art and enhanced the look of Indira Bhavan located at Civil Lines in Prayagraj and other structures in the city. Take a look.

Max Fashion’s sartorial thumbs up to women

In OOH News By M4G Bureau - March 07, 2019

Ahead of Women’s Day, the brand will deploy the ‘Behen Kuch Bhi Pehen’ campaign on outdoors in sync with its mainline campaign urging women

National Green Tribunal seeks ban on PVC during election promos

In OOH News By M4G Bureau - March 07, 2019

The move comes ahead of the Lokh Sabha election and the heavy outdoor campaigning expected from political parties

Transit media is integral to OOH plans

In OOH News By M4G Bureau - March 06, 2019

Specialist agency heads Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport India; Dipankar Sanyal, CEO, Platinum Media weigh in on ‘How transit media can be a key part of OOH plans’

Startup company Litcabs goes big on Mumbai’s Kaali-Peeli taxis

In OOH News By M4G Bureau - March 05, 2019

Over 8,000 of these taxis in the city will be outfitted with taxi top advertising displays with the first 350 hitting the streets of Mumbai this week

Data will drive spends: Shalini Kumar

In OOH News By Bhawana Anand - March 04, 2019

Shalini Kumar VP - Partnerships & Innovations, Star India, highlighted how data could add value to different transit advertising avenues at the 1st Transit Media Talks held in Mumbai on February 28th