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1694 News Found
Data will drive spends: Shalini Kumar
In Gallery By - March 18, 2019
Shalini Kumar VP - Partnerships & Innovations, Star India, highlighted how data could add value to different transit advertising avenues at the 1st Transit Media Talks held in Mumbai on February 28t
Transit media is integral to OOH plans
In Gallery By - March 18, 2019
Specialist agency heads Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport India; Dipankar Sanyal, CEO, Platinum Media weigh in on ‘How transit media can be a key part of OOH plans’
With metrics, transit media can deliver big
In Gallery By - March 18, 2019
Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific reasons for being a part of a media plan
Sai Advertisers sees good ad prospects on IT corridor short-loop routes
In OOH News By Ria Banerjee - March 13, 2019
Real estate brands in particular would be the major advertising category
Broadsign, Starlite Media team up to transform retail centre advertising
In Digital OOH By Rajiv Raghunath - March 13, 2019
Starlite has begun deploying the complete Broadsign Platform to convert its growing network of 6,000 static outdoor ad displays to free-standing digital units and scale quickly with programmatic capabilities
Ranjeev Vij joins Ogilvy Delhi as Managing Partner
In OOH News By M4G Bureau - March 12, 2019
He will be responsible for the running of the Delhi office operations along with recently appointed Managing Partner, Amarinder Butalia
Eco-friendly fabric suppliers lament political parties’ disinterest in green options
In OOH Solutions By Bhawana Anand - March 12, 2019
Printing industry across the country also may not be fully geared to cater to the volume demand
Australian Ethical first to use SmartSkins that will be recycled into park benches, polymer products
In OOH Solutions By Rajiv Raghunath - March 12, 2019
SmartSkins sets a new benchmark for the OOH industry with the substrate and mounting ropes being 100% recyclable, while also maintaining the high quality of traditional billboards and being cost effective
Stationary brand Youva launches 360 degree marketing campaign
In OOH News By M4G Bureau - March 11, 2019
Starting with TVC, the brand has planned various multi-channel marketing and promotional activities
With metrics, transit media can deliver big
In OOH News By M4G Bureau - March 11, 2019
Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific reasons for being a part of a media plan