UAE’s BackLite Media launches BackLite Cinema

In OOH News By Rajiv Raghunath - April 17, 2019

Backlite Media is now the advertising partner for Roxy Cinemas at Boxpark, La Mer, The Beach and City Walk

‘OOH is a key part of Mangaluru cityscape’

In Viewpoints By Ria Banerjee - April 16, 2019

Mohamad Nazeer, Commissioner, Mangaluru City Corporation talks about the various initiatives taken by the urban local body to open up and regulate outdoor advertising in the city

BJP now takes the transit route with auto branding

In OOH News By Bhawana Anand - April 16, 2019

The party has gone in for autorickshaw branding in MP, Kanpur & Jaipur, all handled by Money4Drive Advertising

Aquaguard launches 360-degree marketing campaign

In OOH News By M4G Bureau - April 15, 2019

The campaign planned by Taproot Dentsu will be launched across all media channels and platforms

Asian Paints’ new campaign canvas: Calcutta’s art hub

In Campaigns By Ria Banerjee - April 15, 2019

Ideated by Creocraft, the campaign in Calcutta’s art hub Kumartuli, had a carnival by local artists to celebrate World Art Day and Bengali New Year

And now it’s the Congress with its campaign pitch

In Campaigns By Bhawana Anand - April 11, 2019

The election campaign by the Congress party has been plastered on a bouquet of formats in Delhi

OPPO awards ICC World Cup campaign mandate to ITW Playworx

In OOH News By M4G Bureau - April 10, 2019

The campaign will be launched across mediums along with high powered on-ground activations

BJP dominates OOH space with multiple creative

In Gallery By - April 08, 2019

The national political party creates splash on the outdoor medium with different agendas

It’s all wall paintings rather than hoardings in West Bengal

In OOH News By Ria Banerjee - April 08, 2019

Political parties in West Bengal cut down on hoardings and other large formats due to the ECI recommendation on less usage of PVC for election campaigning this year

Delhi Govt approves Delhi Prevention of Defacement of Property Act, 2007

In OOH News By M4G Bureau - April 05, 2019

Urban local bodies will draft a policy for sites falling on public places within 2 months after completion of general elections