‘Industry, advertisers must adopt more sustainable measures’

In Viewpoints By Rajiv Raghunath - May 27, 2019

Following the introduction of eco-friendly billboard skins in Australia called ‘SmartSkins’, Media4Growth reached out to Nigel Spicer, General Manager, Cactus Imaging, Australia to know more about the eco-friendly OOH business initiative. SmartSkins is now seen as benchmark for Australia’s OOH industry with the substrate and mounting ropes being 100% recyclable. oOh!media is the parent company of Cactus Imaging that has developed SmartSkins

HP, Sharda University ride high on cab branding

In Campaigns By Pray Jani - May 23, 2019

The brands in partnership with MyHoardings.com have rolled out an extensive campaign on cabs across Pune and Hyderabad respectively

Times Now to go live on DOOH with election results

In OOH News By Ria Banerjee - May 22, 2019

The news channel partners with Bengaluru-based Armour Digital OOH to telecast live the poll results on 5 digital screens across 4 railway stations in Mumbai

HS AD India, Orienta Cine Advt install new digital display at the QUAD in Blr airport

In Digital OOH By M4G Bureau - May 20, 2019

Offering a 360 degree viewing angle, the signage caters to plaza occupants and vehicular traffic dropping off passengers at the departure terminal of the Kempegowda International Airport in Bengaluru

Laqshya Media Group takes up title sponsorship of OAC 2019

In OOH News By M4G Bureau - May 15, 2019

Laqshya Media has actively participated in the preceding editions of the annual OAC, contributing to the industry’s thought leadership

Odisha OOH suffers huge losses post ‘Fani’

In OOH News By Ria Banerjee - May 15, 2019

The outdoor advertising business in the state has reportedly incurred a loss of around Rs 60 crore due to the cyclone

Drop the ‘Maa’ from the gaali, warns Project Eve

In Campaigns By Bhawana Anand - May 14, 2019

As part of its Mother’s Day campaign, the brand, in association with Brave New World, drove home the need to keep the word ‘Maa’ out of insults and slangs in all languages

ECI green campaign recommendations gave us big hopes: Ajay Aggarwal

In OOH News By Bhawana Anand - May 13, 2019

According to the CEO & MD of Insight Print Communications, despite the general indifference of political parties to green campaigning, there is hope for green OOH printing in the country

Enkon Out of Home partners with METRO Cash & Carry for shopping cart advertisements

In OOH News By M4G Bureau - May 07, 2019

Kolkata based outdoor advertising firm Enkon provides advertising space to some 2500 shopping carts in Bengaluru, 400 carts in Kolkata and 800 n Mumbai

Bikaner Division of the Railways invites tender for glow sign board & sign boards

In OOH News By M4G Bureau - April 30, 2019

The tender to be open on May 7th is for 5 stations of the division