Xiaomi takes on OnePlus in OOH, twitter battlefield

In OOH News By M4G Bureau - June 05, 2019

Xiaomi has strategically placed its hoarding announcing the launch of its new smartphone right next to the OnePlus 7 campaign with a clever jibe

Uber leads the way in vocalising World Cup spirit

In Campaigns By Pray Jani - June 05, 2019

The brand’s ‘Way-O Way-O’ slogan is part of its World Cup campaign meant to resonate with cricket lovers across the country

OPPO’s Billion Beats up the World Cup tempo

In OOH News By M4G Bureau - June 04, 2019

ITW Playworx has initiated a range of promotional activities for the brand including on-ground activities

How BJP went high tech with OOH campaign this election

In OOH News By Bhawana Anand - June 03, 2019

From customizations and live remote feeds to mapping and monitoring, the BJP’s OOH campaign during this year’s Lok Sabha election saw the biggest third party monitoring plan ever done in OOH

Cadbury adds new flavour to Eid celebrations

In OOH News By M4G Bureau - May 31, 2019

The brand, along with Ogily, has launched a campaign around the theme of gifting new kinds of sweets as part of Eid festival

LED vans on growth drive across rural, urban markets

In OOH Solutions By Bhawana Anand - May 29, 2019

There has been growing demand for interactive LED vans, not only from political parties seeking to expand their voter base, but also from corporate brands targeting new markets

LA-based WOW Media in exclusive partnership with The Onion

In Digital OOH By M4G Bureau - May 29, 2019

The Onion will serve as WOW’s official headline partner, bringing its signature satirical news content to WOW’s digital billboard network across Los Angeles

Q1 2019 sees UK OOH grow by 6.8% y-o-y

In Research By M4G Bureau - May 28, 2019

The report by PwC shows OOH continuing to grow at a faster rate compared to previous quarters, posting a 3.1% growth and DOOH growing at 10.9%

Carnival Cinemas partners with Khushi Advertising

In OOH News By Bhawana Anand - May 28, 2019

The multiplex brand aims at increasing advertising revenues from AOR agencies

Kinetic India co-CEO Rachana Lokhande to anchor The Quintessential OOH Quiz at OAC 2019

In OOH News By M4G Bureau - May 27, 2019

The Quiz contest draws the participation of over 400 OOH industry professionals