UTI MF partners with Resulticks for Omnichannel Customer Engagement Initiatives

In OOH News By M4G Bureau - September 04, 2019

A leading financial services institution chooses Resulticks to enable secure, integrated B2B and B2C communications that are individualized and delivered at scale

The role of OOH is to catch the Consumers Imagination: Ashish Vidyarthi

In Gallery By - September 03, 2019

The versatile actor explained that the OOH industry needs to create OOH Lala experience for consumers

'OOH+D2C+Digital will be more compelling’ says EY’s Ashish Pherwani

In Gallery By - September 03, 2019

Ashish Pherwani Partner – Media and Entertainment, EY India talks about the media trends that the course for the future of OOH industry

Ambient brings Artificial Intelligence to Cinema Buying

In OOH News By M4G Bureau - August 30, 2019

Ambit Analyser tool has been revamped & upgraded with the data for over 10,000 screens across metros, mini metros and tier 2 cities

Dentsu India brings Siddharth S & Rigved Sarkar on board

In OOH News By M4G Bureau - August 30, 2019

Both creative masters Siddharth & Rigved will further strengthen Dentsu India’s creative vision with their creative skills

Smart city project, Metro rail not likely to buoy Ahmedabad OOH business sentiment

In OOH News By Pray Jani - August 29, 2019

OOH operators in the city fear the city transit infra expansion will instead undermine the existing roadside formats

OOH in media mix doubles digital media RoI: oOh! – Analytics Partners study

In Research By Rajiv Raghunath - August 29, 2019

The study cites that the combination of TV, Digital and OOH drives a 27% incremental increase on top of the RoI delivered by each of the mediums separately

MG Hector makes maiden appearance at BIAL

In Campaigns By M4G Bureau - August 28, 2019

As a part of the complete OOH plan, India’s 1st ever Internet car is stationed at the airport targeting high-disposable audience

Cadbury Dairy Milk Silk ropes in Kartik Aaryan

In OOH News By M4G Bureau - August 28, 2019

The association is an endeavour to further strengthen brand’s connection with youth

Tata CLiQ Electronics launches awareness campaign

In Campaigns By M4G Bureau - August 27, 2019

Partnering with Kinetic Worldwide, the brand executed a campaign to present the best of CLiQ and PIQ services offered through their app