BackLite Media to operate 200 screens at The Galleria in Abu Dhabi

In Digital OOH By Rajiv Raghunath - October 18, 2019

BackLite Media signs 10-year partnership with Gulf Related, the developers of The Galleria Al Maryah Island, a luxury retail and dining destination in Abu Dhabi

Honda’s new “A Quiet Revolution” to create noise on Outdoors

In OOH News By M4G Bureau - October 18, 2019

The campaign, designed by Dentsu One division, aims to highlight the unique feature of eSP technology i.e. Silent start

Asian Paints supports ‘Why’ Urban Art Installation

In OOH News By M4G Bureau - October 16, 2019

Designed with 3,00,000 recycled plastic bottles, the installation will be placed on the surface of the lake for a period of one month

Increase DOOH networks screens to 1mn: Sir Martin Sorrell

In Digital OOH By Rajiv Raghunath - October 16, 2019

The competitiveness of the medium centres on how it gets ‘faster, better, cheaper’

Xtreme Media launches latest line of product in partnership with BOE

In OOH Solutions By Pray Jani - October 10, 2019

BOE’s hardware and Xtreme Media’s software combined to form a unique line of product such as Kiosks, Video Walls and Digital signages

FAMO takes off as airport media owners go full throttle for biz

In OOH News By Bhawana Anand - October 10, 2019

15 key airport media owning firms have come together to form the Federation of Airport Media Owners (FAMO)

Karukrit Advertising shouts loud for city’s first LED bus shelter

In OOH News By M4G Bureau - October 03, 2019

Located at the heart of the city, the LED panel of the AC enabled bus shelter measures 20’x7’

Coca-Cola India starts ‘World Without Waste’ drive

In OOH News By M4G Bureau - September 30, 2019

The program will impact more than 15,000 people in 43 padas around SGNP and beaches in Mumbai

Panasonic India partners with Lemma Technologies for SignEdge Display Network

In OOH Solutions By M4G Bureau - September 25, 2019

Through this collaboration, Panasonic aims to expand its technology benefits to a larger vendors ecosystem

Dentsu Impact wins creative mandate for V-Mart Fashion

In OOH News By M4G Bureau - September 23, 2019

The account has been awarded to the agency for presenting the right combination of business and consumer understanding and competencies