BARC India appoints Mahendra Upadhyay as Chief Information Officer

In OOH News By M4G Bureau - December 11, 2019

Mahendra is a seasoned professional with 18 Years of experience in Telecom, Banking, Retail and Media & Advertising industries with expertise in data value chain

Broadsign partners Lemma to expand programmatic DOOH offering in APAC

In Digital OOH By Rajiv Raghunath - December 11, 2019

The integration is part of Broadsign’s international growth strategy, bringing the number of demand-side platforms that Broadsign Reach supports internationally to more than 30

LIVE BOARD ties up with Hivestack for programmatic OOH marketplace in Japan

In Digital OOH By M4G Bureau - December 09, 2019

Hivestack DOOH ad tech platform selected to serve as technology back-bone of LIVE BOARD’s full-stack, programmatic OOH offering for the Japanese market

AAI calls for bids for ad rights on trollies at Aurangabad Airport

In OOH News By Pray Jani - December 06, 2019

The Airport has recently started connecting with more number of cities across the country

COLORS ‘WEAVES’ with India for a stronger tomorrow

In Campaigns By M4G Bureau - December 05, 2019

The entertainment brand planned a series of promotional on-ground activities including on-ground board game, slum painting and associated with Pinkathon for a special integration

Pioneer Polyleathers responds to RTI finding on its PVC recycling unit in Rudrapur

In OOH Solutions By Bhawana Anand - November 28, 2019

The RTI response will have a key bearing on the Kerala Govt ban on use of flex for advertising and publicity

Uber culminates #LeaveYourCarBehind campaign with eco-friendly branding

In Campaigns By M4G Bureau - November 26, 2019

Chakr Shield patent technology is used to paint the city that captures emissions at source and converts them into ink

Ocean strengthens Scandinavian presence with AdCityMedia offer

In Digital OOH By Rajiv Raghunath - November 22, 2019

The combination of AdCityMedia and Visual Art enhances Ocean Outdoor’s presence in Sweden, Denmark and Finland and sees Ocean enter the Norwegian OOH market through ACM’s established portfolio of assets

Taj Mahal Tea flaunts 1st ever female Indian musician taken on board

In Campaigns By Pray Jani - November 20, 2019

Nirali Kartik, Taj ki nayi awaaz, prominently appears on the brand’s latest OOH campaign

Flipkart educates masses about new show on OOH

In Campaigns By M4G Bureau - November 15, 2019

Partnering with Alakh Advertising & Publicity for their OOH campaign, the brand has covered prime locations such as Worli, Bandra, Juhu stretch, etc