New technologies will transform airport advertising experiences: Charu Malhotra, Head - Marketing, Somany

In OOH News By Bhawana Anand - February 10, 2020

‘Transit media is a smart choice because of the relatively lower cost of media, exposure, exclusivity and targeting opportunities’

Oxfam India reaches to Gen-Z through cup branding

In Campaigns By M4G Bureau - February 07, 2020

The team distributed cups in colleges & universities across the Delhi & NCR region

Zenith wins media mandate for HONOR Smartphones

In OOH News By M4G Bureau - February 06, 2020

This includes the mainline media and digital duties of the brand

Broadsign, AdMobilize partner to provide AI to DOOH networks

In Digital OOH By M4G Bureau - February 05, 2020

New partnership enables integrated ad campaign performance analysis and audience reporting

5 smart city projects in PPP mode an opportunity for digital signage industry

In Digital OOH By Bhawana Anand - February 04, 2020

100 new airports will also create more digital signage business

Mumbai Traffic Police teaches a lesson to honkers

In Campaigns By M4G Bureau - February 03, 2020

To tackle honking menace, Mumbai Traffic Police in partnership with FCB Interface came up with an innovative solution called The Punishing Signal

Somany to adopt new age marketing to attract Millennials

In OOH News By Bhawana Anand - January 27, 2020

Hoardings & Cinema Advertising is also a part of brand marketing strategy

Stage3 comes on roads to redefine fashion consumption

In Campaigns By M4G Bureau - January 23, 2020

Started yesterday, Stage3 on Wheels is planned to parked across popular spots in the Delhi-NCR region

Himalaya establishes consumer connect with babycare branding at Indore International Airport

In OOH News By M4G Bureau - January 23, 2020

In association with Times OOH, the brand targets flying mothers with 2 babycare facilities across Departure and Check-In Halls

OOH Expo 2021 to be launched at Mumbai’s Nehru Centre on Jan 22-23, 2021

In OOH Solutions By M4G Bureau - January 22, 2020

The largest exposition of OOH solutions will have the participation of 70+ exhibitors from India and the overseas