Ocean Outdoor restructures UK sales team

In OOH News By M4G Bureau - February 20, 2020

The new structure will be operational from the start of April, shortly after Ocean relocates to new Soho premises in Argyll Street, close to Oxford Circus; London Nick Shaw is elevated to Chief Revenue Officer

Maharashtra-based PVC flex manufacturers form Bombay Flex Association

In OOH News By Pray Jani - February 19, 2020

Siddharth Doshi, owner of Gita & Company, appointed as Chairman of the association

World Out of Home Organization names heavyweight 2020 Annual Awards panel

In OOH News By M4G Bureau - February 18, 2020

Gill Reid, Board Director Out of Home at MediaCom & Guy Cheston, Partnerships Director of Harrods join the awards panel

Broadsign partners Heurist’s CAASie to offer pDOOH to small biz in Australia

In Digital OOH By Rajiv Raghunath - February 18, 2020

The integration provides CAASie’s user base of local advertisers with access to premium DOOH screens across Australia

Squiboo bridges demand gaps for media operators in Ahmedabad

In OOH News By Pray Jani - February 17, 2020

The Squiboo solution is particularly attractive to small advertisers

Casio targets masses with multiple sales promotion campaigns

In Campaigns By Ria Banerjee - February 17, 2020

Chennai-headquartered Podhigai Ads has executed end of season sale & valentine day offer campaign in Tamil Nadu, Pondicherry, Kerala, Bangalore and Hyderabad

Saharanpur Smart City Project opens bid for DOOH

In OOH News By M4G Bureau - February 13, 2020

The tender calls for supply, design and installation of LED screens for OOH advertising in the city under smart city project

The change agent

In Viewpoints By Rajiv Raghunath - February 13, 2020

Ad tech company Interaction Channel has a pivotal part in the transformation of Nigeria OOH market

Magic Bus depicts “Ropes of Poverty” with 12 FT Installation at Kala Ghoda Arts Festival

In Campaigns By M4G Bureau - February 11, 2020

The installation has been conceptualised by Famous Innovations and created by Vinod Guruji

Radio Mirchi appoints L&K Saatchi & Saatchi as creative & strategic partner

In OOH News By M4G Bureau - February 10, 2020

The agency is hired to elevate the brand’s properties and guide them strategically with the best in-class creative solutions