Goa Carnival soars high with IndiGo’s OOH spread

In OOH News By M4G Bureau - February 09, 2021

The celebration, part of the ‘India by IndiGo’ campaign’ is being promoted across OOH media at Goa, Delhi, Mumbai, Bengaluru and Hyderabad

HP announces new Latex printer portfolio

In OOH Solutions By M4G Bureau - February 08, 2021

Equips PSPs to meet changing market demands with new HP Latex 700 and 800 Printer series

Mumbai OOH set for new policies

In OOH News By M4G Bureau - February 08, 2021

The BMC has also announced new property development under the PPP model as part of the new policy

UK more receptive to OOH during lockdown

In Digital OOH By M4G Bureau - February 05, 2021

Vanessa Eagle, Agency Strategy Partner, Posterscope, highlights the connection built between the audience and OOH medium in UK

Havas Group India partners with Conran Design

In OOH News By M4G Bureau - February 04, 2021

As part of the JV, Conran Design Group opens its third global office in Mumbai with a dedicated team of 15 specialists, supported by its global teams.

New guidelines offer some cheer for cinema advertising

In OOH News By M4G Bureau - January 28, 2021

Starting February 1, 2021, cinema halls will be able to cater to higher number of audiences as part of the easing of curbs

Vistar Media partners with Arrivalist’s measurement capabilities for travel sector

In OOH News By M4G Bureau - January 27, 2021

Travel marketers can use Vistar’s programmatic technology to engage and stay connected with potential visitors across transit touchpoints

ILC Group appoints Nihit Kumar as GM & Head - Marketing

In OOH News By M4G Bureau - January 22, 2021

Nihit Kumar will lead the group’s marketing initiatives and strategic partnerships

Storia Foods partners with CASHurDRIVE for product sampling

In Campaigns By M4G Bureau - January 21, 2021

The beverage brand has tied up with CASHurDRIVE for the in-cab activity of product sampling among customers

Philips Professional Display Solutions officially rebrands as PPDS

In OOH Solutions By M4G Bureau - January 15, 2021

This move come as part of new ‘total solutions’ strategy for enhanced support to the AV industry