OOH part of Mother Dairy’s media mix in ice creams campaign

In OOH News By M4G Bureau - April 01, 2021

The 6 week-long new campaign will also be showcased across print, digital and outdoor mediums.

Talon strengthens International Programmatic OOH capabilities with Hivestack

In Digital OOH By Rajiv Raghunath - March 31, 2021

New partnership expands automated and data-driven OOH access to advertisers.

Adomni powered Uber OOH expands digital cartop advertising network to New York City

In Digital OOH By Rajiv Raghunath - March 31, 2021

The first wave of newly digitised taxicabs is expected to begin roll out in May 2021, with an estimated 1,500 digitised taxicabs by fall.

‘Redeveloped stations will function as City Centre Rail Malls’

In Viewpoints By Rajiv Raghunath - March 26, 2021

Sanjeev Kumar Lohia, MD & CEO, Indian Railway Stations Development Corporation (IRSDC) sees huge scope for private participation in the modernisation of railway stations that will also pave the way for innovative railway media advertising avenues. OOH firms could play a key part in railway station operations on as in the case of redeveloped airports, he states.

Kotak Mahindra rolls out multicity OOH campaign

In OOH News By M4G Bureau - March 26, 2021

The outdoor campaign has been conceptualised by Cartwheel Consultancy focusing on 6.65% p.a. – Kotak’s home loan interest rate.

Dentsu wins William Grant & Son’s APAC business

In OOH News By M4G Bureau - March 25, 2021

As William Grant & Son’s agency partner, dentsu will drive omnichannel marketing for the company, focusing on strategic pillars of connections planning, digital acceleration and driving media effectiveness and efficiency across the APAC region.

WOO expands global footprint with 8 new members since the start of 2021

In OOH News By Rajiv Raghunath - March 25, 2021

The new members are OOH media owners Red Tape Media (Pakistan), Impres (Bulgaria), BLIMP, XuniPlay and Pladway (all Italy), TDT (Uruguay), Absen (China), PCDS (UK).

Birla Estates gives Worli artistic facelift with Mumbai Rising initiative

In Campaigns By M4G Bureau - March 19, 2021

Birla Estates will be beautifying and turning the walls of Pandurang Budhkar Marg (PB Marg) into canvases to paint 10 different stories capturing the nuances of Mumbai city tying everything back to the core theme of Mumbai Rising.

Mondelez India plans to promote 5Star Oreo through innovative OOH

In OOH News By M4G Bureau - March 12, 2021

The OOH medium will be a part of a 360-degree integrated marketing communication to create buzz around the brand.

Kochi Metro salutes women staff with ramp walk in train

In Campaigns By M4G Bureau - March 10, 2021

Over 20 students from the JD Institute of Fashion Technology took part in the fashion show held in a running metro train organized by the Kochi Metro Rail Ltd (KMRL).