dentsu China partners UseDem to recycle poster, billboard vinyl into everyday use items

In OOH Solutions By M4G Bureau - June 11, 2021

‘Reducing waste of outdoor advertising is just the first of many initiatives to drive positive change’

Telenor Pakistan appoints Starcom for new data & services partnership

In OOH News By Rajiv Raghunath - June 07, 2021

Our goal is to stay ahead of the industry and offer our clients media solutions that drive actional business outcomes: Farhan Khan, CEO, Starcom Pakistan.

Kinetic France inks pact with Hivestack for programmatic DOOH

In Digital OOH By M4G Bureau - June 04, 2021

Kinetic France will integrate Hivestack's demand side platform (DSP) bringing automation and performance measurement to brand campaigns in DOOH for the first time in France.

Can e-com infuse new vigour into Indian OOH?

In OOH News By M4G Bureau - June 03, 2021

Rapid expansion of India’s Internet and smartphone user base is fueling e-commerce & m-commerce businesses; OOH could see a surfeit of e-com & m-com brand presence as traffic returns to the streets.

Mondelez concludes Google Ads, Oracle Bluekai pilot campaign in Pakistan

In OOH News By M4G Bureau - May 26, 2021

Communication & media agency Brainchild cites that the campaigns resulted in 15% uplift in click-through rate; the campaign was rolled out using a blend of first-party data and second-party data to find an audience with high student affinity data sets.

Clear Channel Europe expands partnership with Broadsign to transform DOOH sales experience

In Digital OOH By Rajiv Raghunath - May 25, 2021

The expanded strategic alliance brings the full stack of Broadsign OOH marketing solutions to CCE’s network, sets the stage for new innovation and optimization across DOOH transactions.

Wavemaker retains L'Oreal India media mandate

In OOH News By M4G Bureau - May 25, 2021

Retaining L’Oreal in the 12th year of our association and continuing this partnership is a huge testament to our services and efforts: Ajay Gupte, CEO – South Asia, Wavemaker.

2021 OBIE Awards Virtual Show today

In OOH News By M4G Bureau - May 24, 2021

The Awards show, part of the 2021 OAAA/Geopath OOH Media Conference, will be followed by knowledge sessions over 2 days on May 25-26 conducted on the virtual platform.

Kia drives into Times Square with traffic-stopping campaign

In Digital OOH By Rajiv Raghunath - May 20, 2021

The Kia campaign, showcasing the brand’s all electric car, drew huge audience attention.

OAAA introduces new guidelines for OOH metrics, sets a more refined OTS as core metric for measurement

In OOH News By Rajiv Raghunath - May 19, 2021

The proposed framework addresses advertiser's growing need for increased transparency and a more dynamic measurement system for OOH campaigns.