“OOH Expo will help media owners & suppliers find new partners”

In OOH Solutions By N Jayalakshmi - December 10, 2021

Pramod Bhandula, Chairman, JCDecaux India & Vice Chairman, IOAA, feels the OOH Expo, to be held at Nehru Centre, Mumbai, on March 14-15, 2022, is an ideal platform for the industry to come together and discover new trends and technologies in the space.

In-Play company Admix partners Ocean Outdoor to send brands into the metaverse

In Digital OOH By Rajiv Raghunath - December 10, 2021

As the digital and physical worlds converge, consumers now spend similar amounts of time immersed in each, creating a new frontier for advertising

Alakh Advertising takes up sponsorship of OOH Quiz at in-person India Talks OOH conference in Mumbai on Jan 18

In OOH News By M4G Bureau - December 09, 2021

Neeta Gulati and Geetika Gulati from Alakh Advertising & Publicity, feel the India Talks OOH conference comes just at the right time and the OOH Quiz held as part of it is a great way of engaging the participants.

Haresh Nayak launches independent venture Connect Network Inc.

In OOH News By M4G Bureau - December 08, 2021

Headquartered in Mumbai, Connect Network will also have operations in Delhi, Bengaluru, Kolkata and Ahmedabad

Sapphire Media Services takes up ‘Powered By’ sponsorship of India Talks Conference

In OOH News By M4G Bureau - December 08, 2021

Sahil Mangla, Director of Sapphire Media Services, feels the conference is a much needed opportunity to bring together the OOH industry on a common platform and chart the path ahead after a challenging period.

Adidas inspires young athletes in this art-inspired campaign

In Campaigns By M4G Bureau - December 06, 2021

The brand has teamed up with St+art India Foundation to revamp the basketball court of Mumbai’s St. Andrews High School, and created a larger-than-life canvas to deliver an impactful yet simple message: ‘We See Possibilities, When We Come Together’.

Impressions of some great OOH across the globe

In Viewpoints By M4G Bureau - December 03, 2021

In this new section called OOH Travelogue, we bring you a series of articles by industry professionals wherein they recollect their travels and share some of their most memorable OOH impressions and experiences from across the globe. In the first in this series, we have Jayesh Yagnik, CEO, MOMS Outdoor Media, penning down his thoughts on some of the best OOH he has encountered during this travels. Read on..

Commuting for a good cause

In OOH News By M4G Bureau - December 03, 2021

As part of the on-going publicity efforts to encourage commuters to use contactless bank cards for public transport fare payment, Mastercard, Stellar Lifestyle Pte Ltd’s media and digital arm Stellar Ace have signed up as partners of the Unleash the Gates campaign with Transit Link Pte Ltd (TransitLink)

OOH Expo to be organised at Mumbai’s Nehru Centre on March 14-15, 2022

In Digital OOH By M4G Bureau - November 24, 2021

The Expo dates have been rescheduled to facilitate the highest level of buyer-seller-visitor participation in what is planned as India’s largest exposition of OOH technologies and solutions

All White bags ad rights for 600+ Smart Bike dock stations in Chandigarh

In OOH News By M4G Bureau - November 23, 2021

Leading marketing agencies, Crayons Advertising and CASHurDRIVE Marketing in a joint venture win the advertising rights of parking docks that are part of the bicycle sharing project, Smart Bike.