Radikal Foods kicks off on ground activity in 9 cities

In OOH News By VJ Media Bureau - January 09, 2014

The brand engages audience in an on-ground activity to create buzz about their Rice to Riches- Season 2 campaign.

Tata Docomo hits a new note with"Open Up”

In OOH News By Nabamita Chatterjee - December 27, 2013

Human participation at outdoor has helped the brand in creating a much higher recall and building greater impact

E&G Global Estates promotes Green project

In OOH News By MunmunSaha - December 20, 2013

E&G Global Estates Ltd recently launched Green Courts - Koroli, a 16.7 acre project in the heart of Nashik that promises its dwellers a peaceful and rejuvenating second home close to Mother Nature.

Dettol's new awareness partner: Dabbawalas!

In OOH News By VJ Media Bureau - December 19, 2013

The brand ties up with Mumbai's Dabbawalas to reach out to 10,000 households with product samples planted in lunchboxes and combined it with an awareness information drive.

Times Innovative Media wins Mumbai Metro rights

In OOH News By VJ Media Bureau - December 17, 2013

TIML acquires Mumbai Metro Line I under the Public Private Partnership

Activation VS OOH: Both complement each other

In Viewpoints By M4G Bureau - December 13, 2013

Activation is also a part of OOH. One can do activations through billboard as well, or one can do an activation that complements the OOH campaign, says Junaid Kader Shaikh, Managing Director - RoshanSpace.

Vodafone rides high on LED displays for Pay Go

In OOH News By Bhawana Anand - December 11, 2013

Bates CHI & Partners innovates with LED to capture the internet users.

New TV channel in TN goes big on OOH

In Campaigns By VJ Media Bureau - December 11, 2013

'Pudhu Yugam', which translated means'New Age', is a new TV channel launched in Tamil Nadu that goes beyond being a typical General Entertainment Channel. The brand's widespread launch campaign in the state through the OOH media in partnership with agency Vivaki Specialist Services was all about highlighting the brand values among its TG. Here's a look.

'OOH should be innovative, engaging and participative'

In Viewpoints By M4G Bureau - December 06, 2013

Till the time the audience does not connect with the brand, they will never be able to understand its potential, says Jimmy Tangree, Station Head, Red FM as he shares the brand's OOH experience in West Bengal with Outdoor Asia.

Vodafone's new hoarding innovation for Hero Recharge

In OOH News By VJ Media Bureau - December 05, 2013

Bates CHI & Partners develops a cutting-edge hoarding across Bihar & Jharkhand for Vodafone.