'Consolidation will spur industry growth'

In Viewpoints By M4G Bureau - January 16, 2015

C D V Subba Rao, CEO & Director of Prakash Arts, believes that a certain degree of consolidation of OOH business across the country would be interest of the long-term viability of the industry. He adds that as there no real national players, the industry is not able to take a definitive shape.

COMB releases state-of-the-art audit technology

In OOH News By VJ Media Bureau - January 14, 2015

Canadian Out-of-Home Measurement Bureau (COMB) has launched a state-of-the-art process to synchronise all trading data between its systems and those of its OOH company members

Carat bags IndiaFirst Life Insurance's media account

In OOH News By VJ Media Bureau - January 14, 2015

The account was won in a multi-agency pitch with eight major agencies participating. The mandate is for all media including OOH media.

Times OOH gives HUL's'Brown & Polson' pride of place on Mumbai Metro digital screens

In OOH News By Bhawana Anand - January 13, 2015

The campaign covers 99 networked 55” HD screens. This is the first synchronised digital network executed on any Indian Metro line.

Hyatt reinforces brand identity through outdoor

In Campaigns By Bhawana Anand - January 13, 2015

Executed by Glo OOH Media, a part of Lodestar, the campaign used conventional, digital and on-ground modes to target travelers on larger scale.

Ambala Division of NR invites EOI for ad rights at stations

In OOH News By Bhawana Anand - January 12, 2015

Interested parties should have a minimum experience of two years in the field of advertising

Times OOH brands Yamuna Expressway for Infinity Group

In Campaigns By Bhawana Anand - January 06, 2015

To promote its new heritage project'Krishna Bhumi', Infiniti Group used the Yamuna Expressway for the 180 days campaign, where the high penetration displays garnered the attention maximum audiences.

Monte Carlo dominates market though outdoor

In Campaigns By Bhawana Anand - January 06, 2015

With an aim to create high-decibel campaign, impactful sites on arterial routes, inside corporate houses and airports/aircrafts were utilized. Adding to this, the brand's campaign also made its presence at IT hubs across the region to reach out to the youth from SEC A & B cities.

TDI International India bullish on DMRC media

In OOH News By Bhawana Anand - January 05, 2015

Starting with ad rights on the DMRC Red Line, TDI International India has gone on to hold rights on three different lines. The firm believes that the metro media will become a preferred option for advertising brands in the coming times.

Great Online Shopping Festival connects with audience through outdoor

In Campaigns By Bhawana Anand - December 31, 2014

The outdoor media strategy was to be present at major junctions across 14 cities pan India and highlight each brand partner everyday. The highlight was the regular creative changeover across 30 locations in the country.