BBMP takes its payment system online for advertising department

In Viewpoints By M4G Bureau - November 03, 2015

According to BBMP, all outdoor media will come under this new system, where permission for self and commercial hoarding are only allowed through online system.

'Asbah' relies heavily on OOH

In Campaigns By Nabamita Chatterjee - October 28, 2015

The brand with a wide range of staple food products is strategically running the campaign on major arterial roads across the city for recurring exposure and brand recall.

Members must prove paid tax to come on board IOAA's website: Indrajit Sen

In OOH News By Satarupa Chakraborty - October 24, 2015

With much anticipation in the outdoor circuit for a while, an MoU has been finally signed between IOAA and AAAI for the benefit of both the parties. The objectives will be simple at the start in order to ensure removal of illegal media and protecting the interest of media owners and agencies.

Posterscope and Blue 449 partner with Project Everyone for largest digital OOH campaign

In OOH News By Nabamita Chatterjee - September 30, 2015

Project Everyone aims to share the United Nations Sustainable Development Goals with seven billion people over seven days using powerful imagery and copy across an extensive range of platforms.

QuikrCars goes on an extensive OOH drive

In Campaigns By Satarupa Chakraborty - September 08, 2015

With the outdoor campaign in particular, the brand was looking to create maximum impact because it accompanied the announcement of a niche product like QuikrCars which is first of its kind in a series of verticals at Quikr.

OAA UP files case against govt for hiking tax for outdoor media owners

In OOH News By Satarupa Chakraborty - September 04, 2015

The new law has taken most parts of Lucknow under the premium category, where media owners are liable to pay similar tax for any other part as well.

'Media Eyes' billboards track consumers' ages in Birmingham

In Digital OOH By www.campaignlive.co.uk - September 04, 2015

Giant \"smart\" outdoor screens, which track the ages of passers-by and select ads based on their profiles, have been unveiled in Birmingham.

Vodafone Doubles Campaign creates a buzz at GIP, Noida

In Campaigns By Satarupa Chakraborty - September 01, 2015

This campaign was a part of various initiatives organized to promote Vodafone\'s latest offering,"Double Data\" for pre-paid customers.

DMRC's rapid expansion paves the way for outdoor media

In Viewpoints By M4G Bureau - September 01, 2015

DMRC is all geared up to venture further parts of Delhi/NCR through its networks, thus engaging even larger number of target audience for outdoor media.

Personalised OOH: Precision targeting comes to China Post screens

In Digital OOH By VJ Media Bureau - August 24, 2015

China\'s official postal service has deployed a comprehensive upgrade of its 20,000 outdoor smart screens with new facial recognition capability, mobile interactivity, data management and campaign optimisation features.