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1691 News Found
IOAA steps out to promote outdoor advertising
In Campaigns By Satarupa Chakraborty - December 22, 2015
As part of their multi-city OOH campaign, IOAA has already rolled out its billboards in Bangalore while the next cities will be Mumbai and Delhi soon.
Digital OOH will see a tremendous growth in the future: Mandeep Malhotra
In OOH News By Athira Nair - December 17, 2015
At Kerala Talks OOH 2015, Mandeep Malhotra, Founding Partner and CEO of The Social Street mentioned that the DOOH space is expected to see a tremendous growth in the future. There is revival and gradual growth of digital OOH in India as it is clearly targeted, impactful and is delivering excellent recall in this industry.
Kinetic comes up with a new quirky logo
In OOH News By Satarupa Chakraborty - December 04, 2015
The new logo is designed on geometric patterns using three colours keeping three forces of nature (earth, water and air) in mind.
India Handloom, Allahabad Bank and Airwick campaigns hop onto DMRC
In OOH News By Swati Singh - November 25, 2015
Handled by Delhi-based EG Communications, India Handloom, Allahabad Bank and Airwick resort to lower panels of Delhi Metro as part of their OOH practice.
PayUmoney's campaign invites people to save more
In Campaigns By Satarupa Chakraborty - November 23, 2015
Launching a massive outdoor campaign in Delhi and Bangalore, smartphone app PayUmoney has used almost all formats like hoardings, BQS, MUPI, pole kiosks etc. Executed by Laqshya Media Group, the campaign has been rolled out in the busiest parts of the cities.
BBMP floats new tender for construction of street furniture
In OOH News By Satarupa Chakraborty - November 18, 2015
After a gap of many years, BRUHAT bengaluru MAHANAGARA PALIKE (BBMP) has called tender for construction of street furnitures in the city under 4 different packages on DBOOT basis. Major outdoor players such as Prakash Arts, Times OOH, Sign Post are participating in this tender.
"OOH fraternity has gone overboard in misusing grey areas of OAP"
In Viewpoints By M4G Bureau - November 16, 2015
As part of its demolition plan, SDMC is not only pulling down the hoardings but also destroying the structures so that they cannot be re-used. The idea is to completely remove all illegal media from the capital.
KMC looses Rs 24 crore due to unlawful hoarding issues
In OOH News By VJ Media Bureau - November 13, 2015
According to the rule of KMC, any agency needs to first clear the outstanding before participating in the new tender. In this case, rules have been flouted and many of the outdoor advertising agencies got the new rights of hoarding.
IKON makes room for Holiday Inn Express in Indonesia
In Digital OOH By Satarupa Chakraborty - November 10, 2015
The Indian OOH firm partners Singapore's TPM Outdoor to roll out an impactful OOH campaign for the hospitality major in Indonesian cities
