‘AdTech and AI: Marketers must deploy AI tactically and tactfully’

In Viewpoints By - October 06, 2023

AI is everywhere, including in AdTech, but it should be implemented with caution, says Arthur Novarina, Regional VP EMEA, Kochava

‘Media owners & agencies should look to work in unison’

In Gallery By - October 06, 2023

The conversations with Advertising Agencies Association of India (AAAI) should restart, says Pawan Bansal, Chairman, Indian Outdoor Advertising Association (IOAA)

Morocco OOH major FC Media partners LMX for OOH buying automation & measurement

In OOH News By Rajiv Raghunath - October 05, 2023

This partnership will enhance FC Media's ability to access validated data, enabling them to build value for their clients and grow OOH budgets while attracting digital buyers

OMG Singapore CEO Chloe Neo to deliver the keynote at WOO Asia Forum; Grand Visual's Jay Young to speak on creativity

In OOH News By Rajiv Raghunath - October 03, 2023

World Out of Home Organization 2nd APAC Asia Forum coming up in Bali, Indonesia from November 1-3

“We've made rapid progress in unifying our particular media world”

In Viewpoints By Rajiv Raghunath - September 29, 2023

Tom Goddard, President, World Out of Home Organization (WOO) highlights the importance of a collaborative approach to growing the OOH business. He also speaks about the key themes of the upcoming 2nd APAC Regional Forum in Bali on Nov 1-3. Edited excerpts of the interview with Rajiv Raghunath.

WOO engages Media4Growth as Media Partner for APAC Regional Forum in Bali on Nov 1-3

In OOH News By M4G Bureau - September 28, 2023

The Forum will be held at Conrad Bali

Polish retail chain POLOmarket engages ChargeEuropa to set up EV charging units

In Digital OOH By Rajiv Raghunath - September 28, 2023

The partnership represents continued momentum of ChargeEuropa’s growth and establishes POLOmarket as an ESG-focused grocer

'Time for an OOH academy'

In Gallery By - September 27, 2023

Dr. Dwarika Prasad Uniyal, Pro Vice-Chancellor, RV University makes a strong case on the OOH industry lacking a presence of youth in the sector and why it is high time to start nurturing new talent towards the industry.

World Out of Home Organization adds 11 new members from four continents

In OOH News By M4G Bureau - September 25, 2023

Four of the new members are national media owners, two are national media agencies, three are OOH service providers/suppliers, one is a national media association and one a national regulatory body.

Red Bull’s F1 car rides atop the ‘L’ train in Chicago

In Campaigns By M4G Bureau - September 25, 2023

The activity was done as part of a promotion for the upcoming Red Bull Showrun event on 29th September.