OOH business adviser & ex-President, Clear Channel Europe Matthew Dearden to address OAC 2017

In OOH News By M4G Bureau - July 10, 2017

Matthew Dearden is a business leader, adviser & entrepreneur with particular expertise in OOH advertising. He served until July 2016 as President of Clear Channel Europe and a member of Clear Channel International's Leadership Team.

BMW India signs Lodestar UM as its strategic media partner

In OOH News By M4G Bureau - July 10, 2017

UM handles the BMW account globally in more than 44 markets and now the mandate has been extended to India as well.

Vizeum wins media mandate for A&M Noodles

In OOH News By M4G Bureau - July 06, 2017

As part of the mandate, Vizeum's scope of work for its latest client will focus on launching the client's Noodles brand directed towards youth and kids.

Smart railway stations likely to open up new OOH avenues

In OOH News By M4G Bureau - July 03, 2017

RLDA-NBCC MoU to develop smart railway stations will likely to create new OOH investment opportunities at those transit locations

Mamatha Morvankar, MD West, OMD India, to address OAC 2017

In OOH News By M4G Bureau - June 20, 2017

Mamatha Morvankar will speak on'What will it take for media planners to believe more in OOH?' and also participate in a panel discussion on the same theme

Indian OOH likely to grow at 10%: Dentsu Aegis Network forecast

In OOH News By M4G Bureau - June 20, 2017

Indian OOH media is expected to witness 10% growth. While the highest growth is expected for digital i.e. over 35%, traditional formats like TV and cinema are analysed to grow around 12% and newspaper around 8%.

Milestone Brandcom launches its creative arm Milestone Dentsu

In OOH News By M4G Bureau - June 20, 2017

Along with handling the creative assignments for Brandcom clients, the agency will be undertaking the exclusive mandates specifically for Outdoor medium.

Vodafone reinforces social connect with mini pocket cards during Ramzan

In Campaigns By Bhawana Anand - June 14, 2017

The pocket card is being distributed through retailers, Vodafone stores, and mosques. Vodafone is also organising Iftar parties for the retailers to ensure maximum campaign reach.

Titan appoints OMI as OOH partner

In OOH News By M4G Bureau - June 13, 2017

Laqshya Group has won the outdoor business account on the back of highly successful engagements with the brand in recent times.

Ola promotes'Raabta' on its car entertainment platform

In OOH News By Bhawana Anand - June 12, 2017

Apart from regular vinyl branding, Ola provides engaging opportunities via its Play platform and interactive experience to passengers