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1691 News Found
FIA OOH campaign on road safety
In Gallery By M4G Bureau - August 21, 2017
The Indian part of the FIA road safety campaign was kicked off on JCDecaux’s Citylights media in Delhi NCR
Vizeum wins media mandate for Bauli India
In OOH News By M4G Bureau - August 21, 2017
As part of the mandate, Vizeum’s scope of work for its latest client will range across TV, print, radio, OOH, digital & activations
Smart city projects, urban policies need to be aligned: experts
In OOH News By Bhawana Anand - August 21, 2017
Alka Asthana, CTO, Bharti Infratel Limited, stated at the 3rd National Summit on 100 Smart Cities India 2017 that while the smart city projects provide for digital billboards, current urban norms do not allow use of video content on such billboards
‘Most brands recognise the core strengths of DOOH’
In Digital OOH By M4G Bureau - August 18, 2017
Olivier Heroguelle, Managing Director, JCDecaux India, talks about the company’s forays in the DOOH space, in particular at the Kempegowda International Airport (KIA), Bengaluru where they hold the advertising rights. Edited excerpts of the interview:
‘OOH advertising is a $29 billion global industry’
In OOH News By M4G Bureau - August 17, 2017
The findings come out of a study conducted by MAGNA Intelligence in partnership with IPG Mediabrands’ OOH specialist agency Rapport. The report, is based on an analysis of the global OOH industry and OOH advertising in 70 countries.
BMW 5 Series slips into cruise mode on OOH landscape
In Campaigns By Bhawana Anand - August 12, 2017
The campaign, planned and executed by Greenline Glo – a Lodestar UM Group company – was positioned to connect with the high-income group in particular.
Suzuki Motorcycle ropes in dentsu X as media partner
In OOH News By M4G Bureau - August 11, 2017
HAPPY Mcgarrybowen to handle the brand’s creative duties
Smartron srt.phone connects with audiences in a flash
In Campaigns By M4G Bureau - August 10, 2017
Kinetic WW India planned and executed a clutter breaking activity that amplified the brand’s OOH campaign.
Railways addresses OOH industry queries at pre-bid meeting & roadshow in Delhi
In OOH News By Bhawana Anand - August 10, 2017
The meeting drew the participation of a wide cross-section of OOH media owners from across the country
WB Govt invites bids for FIFA Under 17 World Cup 2017 branding
In OOH News By M4G Bureau - August 08, 2017
This tender includes OOH publicity branding covering the traditional and ambient formats for the duration of 30 days at several venues.