M4G OOH Quizathon to be conducted live on Media4Growth on November 24

In OOH News By M4G Bureau - November 20, 2023

Attractive prizes beckon participants in this online open OOH Quiz contest

Entertainment & leisure industry spends 2.5 times more on OOH in the UK than any other industry: 75Media analysis

In Research By M4G Bureau - November 20, 2023

McDonald’s is the largest individual spender on roadside ads

OOH Capital appoints Claudia Damas, Rachana Lokhande as partners for LATAM, India markets

In OOH News By M4G Bureau - November 16, 2023

OOH Capital Chairman Tom Goddard says: "Growing our geographical coverage with two highly experienced partners is a great way to celebrate our first two years in business.”

‘Metro station branding has emerged as an integral part of our media mix’

In Viewpoints By Rajiv Raghunath - November 16, 2023

Abhinav Iyer, Senior General Manager – Marketing & Strategy, The Muthoot Group shares his perspective on the brand’s outlook on transit media, Metro media in particular, in the wake of the launch of ‘The Muthoot Group Railway Station’ metro in Jaipur. Excerpts of the interview with Rajiv Raghunath

Global experts on ‘Making OOH easier to buy through Automation & Programmatic’

In OOH News By Rajiv Raghunath - November 08, 2023

WOO APAC Forum featured a power-packed panel headed by Charles Parry-Okeden, CEO, ECN with discussants -- Andy Hamblin - CRO, LDSK; Franck Vidal, Director, Southeast Asia Sales & Partnerships, Vistar Media; Frank Vallenga, VP of Sales (SaaS), Broadsign; Matthew Bushby, Managing Director of Hivestack ANZ + SEA, Srikanth Ramachandran, Founder & Group CEO, Moving Walls

Balance long-term brand building & short-term performance marketing: Ricky Afrianto

In OOH News By Rajiv Raghunath - November 08, 2023

Ricky Afrianto, Director and Global Marketing Director of Mayora spoke about emerging brand expectations from OOH in his address in the WOO APAC Forum

UK’s i-media taps Broadsign, Brysa to harmonise tech stack, increase operational efficiency by 40%

In OOH Solutions By Rajiv Raghunath - November 07, 2023

Over the past year, i-media’s network grew from 50 full-motion D48 screens to 120 large-format screens, and the company expects that number to reach 130 soon

Royal Challenge Packaged Drinking Water unveils large anamorphic 3D displays of Virat Kohli

In Campaigns By M4G Bureau - November 07, 2023

On the occasion of the cricketer’s 35th birthday, the brand has also set up spaces for artists to unveil graffiti featuring him in the Naya Sher avatar.

Zero Degree unveils large DOOH LED media in Kochi

In Digital OOH By M4G Bureau - November 06, 2023

The 15.24m x 6.096m state-of-the-art LED display is arguably the largest DOOH screen in Kerala

Moving Walls launches Moving Hearts to connect social causes to OOH media

In OOH News By M4G Bureau - November 03, 2023

“With Moving Hearts, we bring social sustainability to the forefront of our work in the DOOH ecosystem,” says Srikanth Ramachandran Group CEO of Moving Walls