SDMC extends submission date for Smart Toilet tender

In OOH News By M4G Bureau - December 27, 2017

This is the second time that submission date has been extended; earlier it was due to administrative reasons wherein this time it has been extended as requested by the prospect bidders

ArtPop 2018 Billboard Competition in US turns the spotlight on local artists

In OOH News By M4G Bureau - December 26, 2017

The winning artists, selected via a juried competition, will have their work displayed on Adams Outdoor Advertising billboards on major thoroughfares in the region from the week of January 8 through the end of December 2018

Premier Badminton League calls out to fans to cheer the ‘baddies’

In Campaigns By Amaan Kazmi - December 22, 2017

The campaign, executed by MeraHoardings.com – the official outdoor media partner of PBL – has been executed in Hyderabad, Mumbai, Bengaluru, Chennai, Lucknow, Ahmedabad, Delhi, and Guwahati

Digital, smart solutions central to JCDecaux’s Nice street furniture project

In Digital OOH By M4G Bureau - December 21, 2017

JCDecaux renews and extends its advertising street furniture contract for bus and tram shelters in Nice Côte d'Azur Métropole in France for 18 years; the new street furniture includes 17 smart and connected items

'We are expecting more tax revenues from hoardings'

In Viewpoints By Amaan Kazmi - December 19, 2017

In the last one year OOH media owners doing business in the city of Pune have been expressing concern over the downslide in their business, pointing in particular to advertising norms laid down by the Pune Municipal Corporation (PMC). The civic body in its part is decidedly taking strong action to curb unauthorised OOH media in the city. Tushar Daundkar, Deputy Commissioner, Sky Sign Department, PMC, talks about the department’s outlook on regulating the business, and setting the tax rates, in an interview to Media4Growth. Edited excerpts:

Star Gold Select HD depicts Mughal-E-Azam innovatively in the outdoor

In Campaigns By M4G Bureau - December 18, 2017

A 150 foot tall wall located in Mahim was painted to depict scenes from the epic movie; international & national artists were involved in the wall painting initiative; Active Media Innovations handled the OOH duties

Century Group of Companies bags media rights in East Central Railway Zone

In OOH News By Bhawana Anand - December 15, 2017

The contract provides for media rights across 3 states, 5 divisions (iDhanbad, Mughal Sarai, Danapur, Samastipur and Sonpur) covering 40-45 districts spread across entire Bihar and some parts of Jharkhand & UP

Reliance Jio comes out in flying colours

In Campaigns By Amaan Kazmi - December 13, 2017

The telecom unit, a part of Reliance Industries, is running an outdoor campaign to celebrate its addition of 15.3 million subscribers in the past three months. With this addition, the total subscriber base of Reliance Jio has now grown to 136.8 million

US-based AI firm AdMobilize renders sophisticated audience analytics to DOOH

In Digital OOH By M4G Bureau - December 13, 2017

AdMobilize, the market-leading AI and physical-world analytics company pioneering breakthrough audience, crowd and vehicle analytics solutions, will partner custom interactive display manufacturer media mea to equip its digital signage solutions with fully-integrated, easy-to-use audience analytics functionality

Nestle retains Publicis Media’s Zenith as AOR agency

In OOH News By M4G Bureau - December 07, 2017

The FMCG major called for a review after five years in November 2017 which saw some leading media groups from across the country participate