Results For "Art"
1693 News Found
Connected technologies creating OOH avenues in smart cities
In Research By M4G Bureau - January 24, 2018
For OOH media companies, the vital connections that matter are Machine-to-Machine (M2M) Connections, Machine-to-People (M2P) Connections & People-to-People (P2P) Connections, states a study released by OAAA
FMIDecaux bags 20-yr contract to operate 500 smart BQS in Yangon
In Digital OOH By M4G Bureau - January 23, 2018
FMIDecaux will combine JCDecaux's global expertise in outdoor advertising and street furniture with FMI's decades of experience in the local Myanmar market to instal and operate 500 brand new, modern and elegant advertising bus shelters equipped with USB ports and LED screen on the roof with Estimated Time of Arrival display
Mumbai media owners welcome BMC plan to open up DOOH avenues
In Digital OOH By Bhawana Anand - January 22, 2018
The dynamic media could attract a greater number of advertising brands, but certain quarters of the industry would want to see how the regulations pan out before taking a call on the DOOH opportunity
Integrated campaigns deliver best: AdReaction study
In Research By M4G Bureau - January 19, 2018
Kantar Millward Brown’s 2018 AdReaction study states that ads on all channels benefit from integration – but TV and Facebook, and TV and outdoor, are combinations that work particularly well with each other
Khushi Advertising gets Prashant Joshi on board as Media Planning Specialist
In OOH News By M4G Bureau - January 17, 2018
Prashant has been part of outdoor industry from 22 years where he gained expertise in Media Planning & Buying, Vendor Management & Negotiations, Client Servicing and Business Development
‘Mall media is specialist business’
In Viewpoints By Rajiv Raghunath - January 16, 2018
Anup Mittle, Partner, Mittle Sons Media Associates, shares his perspectives on the emerging trends in mall media business in conversation with Rajiv Raghunath
SDMC smart toilet complex tender timeline extended
In OOH News By M4G Bureau - January 16, 2018
The Corporation is on the verge of finalising the documentation related to the tendering process, to ensure there are no further delays in the project
Knorr soups up the Italian flavour
In Campaigns By M4G Bureau - January 15, 2018
The campaign, part of a 360-degree campaign targeting the youth, goes with the tagline ‘Chakh Lo Italian Mazza’; the brand has used bus shelter formats to connect with young people on the move
‘Digital OOH can definitely engage consumers’
In Viewpoints By Bhawana Anand - January 15, 2018
UNIBIC has time to time taken the OOH route to strengthen its presence in the addressable markets that are predominantly in the southern region. Aarti Iyer, Marketing Head, Unibic Cookies talks about the brand’s approach to OOH advertising:
Vodafone to hit the OOH streets soon with Cheeka and friends
In OOH News By M4G Bureau - January 11, 2018
The outdoor campaign will talk about the vast network the brand has been built over the years; the outdoor campaign is expected to go live in about a fortnight featuring the Cheeka Army