Results For "Art"
1693 News Found
Grandmaster Vishwanathan Anand to be seen on billboards promoting Vodafone RED
In Campaigns By M4G Bureau - July 09, 2018
The 4-week marketing plan, which started with TV, will approach OOH in the coming days with the new brand ambassador
10th Russia OOH Congress to be held in St. Petersburg during Sept 27-29
In OOH News By M4G Bureau - July 09, 2018
The OOH Congress is expected to have the participation of 300+ Russian and global OOH delegates representing major operators, global advertising agencies, suppliers, clients, research and production companies as well as renowned international headliners
‘OOH is key to our #SmarterWithIoT campaign’
In Viewpoints By Bhawana Anand - July 07, 2018
Vodafone has recently rebounded in the OOH space to promote its Internet of Things (IoT) services, after a hiatus spanning more than a year. This time, the telecom brand employs the outdoor medium for a strategic task i.e. to target specifically CXOs and Business IT decision makers in top three metro cities. While IoT is a deep ecosystem of technologies, the brand explains this world-changing tech tool quite proficiently on billboards. Monalisa Sahoo, Senior Vice President – Marketing, Vodafone Business Services shares how the brand employed OOH medium to deliver the task.
Capital Group takes up title sponsorship of OAA 2018
In OOH News By M4G Bureau - July 06, 2018
The Outdoor Advertising Awards (OAA) 2018 contest has generated an overwhelming response from the Indian OOH industry, with intense participation of brands, specialist agencies and media owning firms alike
Extended DMRC Pink Line promises to be a vibrant advertising destination
In OOH News By M4G Bureau - July 06, 2018
The extended Metro rail line will likely interest lifestyle and fashion brands to advertise in particular, given the large number of people who would be headed to the markets for shopping
Adidas engages football maniacs through interactive DOOH
In Digital OOH By Bhawana Anand - July 04, 2018
The visitors in a Delhi mall were engaged through their smartphones which were connected with DOOH screen to score the goal
Raghav Subramanian, Habeeb Nizamudin to speak on media planning & OOH at OAC 2018
In OOH News By M4G Bureau - July 02, 2018
Raghav Subramanian is COO (Partnerships), IPG Mediabrands – India; Habeeb Nizamudin is CMO, IPG Mediabrands – India
‘A lot of R&D went into developing this platform’
In Viewpoints By Rajiv Raghunath - July 02, 2018
Cab Digital Media is a 100% Australian-owned and operated start-up OOH company. The promoters spent some three years perfecting the transit digital OOH format TaxiLive with the goal of creating a highly versatile OOH platform in Australia. Shafiq Khan, Founder & Managing Director, Cab Digital Media, and Najeeb Khan, Head of Sales and Partnerships, Cab Digital Media, talk about the firm’s business journey
Artize celebrates Red Dot award with a six-month campaign
In Campaigns By M4G Bureau - June 29, 2018
The brand captures Mumbai Airport’s high visibility locales to heighten the interest, catch maximum eyeballs and create great recall
Ocean to beam Wimbledon Finals matches live on its new full motion screen in Westfield Square
In Digital OOH By Rajiv Raghunath - June 28, 2018
Ocean Outdoor has agreed a partnership with the All England Lawn Tennis Club (AELTC) which will see highlights from Wimbledon shown across Ocean’s full motion large format screen portfolio.