BBC News- From TV medium to OOH medium

In Gallery By - October 26, 2018

The news channel turns Juhu wall into artistic canvas to promote World Environment Day

ExxonMobil showcases its 150-year brand journey

In Campaigns By Bhawana Anand - October 25, 2018

The campaign, handled by Glo - Out of Home Division of Lodestar Universal McCann, is particularly visible on highways and arterial roads, and at key transit points, market areas and traffic junctions, apart from Delhi airport area

Ocean, Proximo Spirits release dark spirit of The Kraken

In Digital OOH By Rajiv Raghunath - October 25, 2018

Planned by Media Campaign and created in conjunction with Ocean Labs for Proximo Spirits, the eight-day campaign is running across Ocean’s The Loop city centre screens in Manchester’s northern quarter

Hyundai Santro gears up for strong OOH presence

In OOH News By Bhawana Anand - October 24, 2018

OOH campaigns and on-ground activities will be conducted in bursts, along with other media activities starting from today

IOAA appoints A R Sreedhar as General Manager

In OOH News By M4G Bureau - October 24, 2018

Sreedhar is a Chartered Accountant with 24 + years in various roles including National Commercial Head for a Consumer Durables giant

SPH arm unveils Singapore’s largest sequential LED billboard

In Digital OOH By M4G Bureau - October 23, 2018

The media was created by retrofitting a large-format static billboard with sequential LED modules, and a 3D custom-built Martell VSOP Aged in Red Barrels bottle as the centrepiece

The Social Street appoints Navin Fernandes to head Sports Marketing

In OOH News By M4G Bureau - October 17, 2018

Appointed as Managing Partner, he will handle agency’s sports-related aspects including strategy, new business, partnerships, events and activities

JCDecaux signs pact with Abu Dhabi to build sustainable urban environment

In OOH News By M4G Bureau - October 15, 2018

The global OOH major will work with The Abu Dhabi Department of Urban Planning and Municipalities (DPM) in applying innovative technology to design smart and sustainable street furniture

Pune MC mandates strict vigilance to root out illegal media structures

In OOH News By Bhawana Anand - October 13, 2018

Media owners to now submit media structure stability reports every year

OYO turns hotel facades into branding formats

In Gallery By M4G Bureau - October 12, 2018

The brand will redesign facades of 100+ hotels in Bengaluru, with visuals painted by veteran hand paint artist Kafeel Ahmed Ansari