DHL Express to use OOH, other media to promote partnership with Hero Indian Super League

In OOH News By M4G Bureau - December 04, 2018

The ‘DHL is the Way’ campaign will leverage multiple avenues spanning print, radio, Out-of-Home, in-stadia football matches, ambient and digital mediums

OOH will contribute $2.52bn to overall ad-pie in 2018-2021

In Research By M4G Bureau - December 04, 2018

India, part of Fast-track Asia, will be the 3rd contributing country followed by US & China in the global advertising expenditure

Unipoles set for debut on Chandigarh landscape

In OOH News By M4G Bureau - December 04, 2018

The UT Administration has permitted installation of unipoles in particular sectors, industrial area and IT park

Prakash Arts wins media rights at 2 Chennai railway stations

In OOH News By M4G Bureau - November 28, 2018

The rights have been awarded for 5 years each

Global spends on DOOH to grow at 10.1% until 2021

In Research By M4G Bureau - November 26, 2018

Spending on traditional sites will start to decline from 2019 while spending on DOOH will continue to rise, according to a WARC report

TeamViewer ties up with BenQ for digital signage support

In OOH Solutions By M4G Bureau - November 21, 2018

The technology partner will enable remote access to BenQ’s digital signage through the pre-installed TeamViewer QuickSupport agent

Fujifilm India opens graphic arts demo centre in Gurugram

In OOH Solutions By Bhawana Anand - November 21, 2018

The centre houses Fujifilm’s latest version of Acuity LED 3200R and Acuity EY wide format printer

NR Delhi division to re-tender rights on WiFi hotspot, plastic bottle crushing units

In OOH News By M4G Bureau - November 20, 2018

Due to non-participation from the industry, the authority will retender both properties with minor changes in the terms

Connect with the cuppa: SBI Life Insurance shows how

In Campaigns By M4G Bureau - November 19, 2018

As part of the ‘Main se Hum’ campaign, branding has been done in 8 lakh tea cups distributed among 75 leading corporate houses

ColorJet India partners with Digital Hires

In OOH Solutions By M4G Bureau - November 19, 2018

Spain-based company Digital Hires will market and offer after- sales service for all the variants of digital printers