Results For "Anna-Bager"
23 News Found
OOH delivers exceptional value compared to other ad mediums: OAAA-Comscore study
In Research By Rajiv Raghunath - May 18, 2022
Anna Bager, President and COO, OAAA says the results of the research with Comscore should send a clear signal to advertisers: OOH is a vital part of the media mix.
OAAA forms Brand Council to amplify OOH role in omnichannel marketing mix, other areas
In OOH News By M4G Bureau - May 05, 2022
We are excited to work together with this esteemed group of brand leaders, states Anna Bager, President and CEO, OAAA
OAAA releases guide for maximizing impact of brand messages
In OOH News By M4G Bureau - September 29, 2021
The Creative Best Practices Guide offers a checklist of each creative element to consider while developing a campaign
OAAA partners with IAB Tech Lab to align DOOH with OpenRTB
In Digital OOH By M4G Bureau - August 25, 2021
OpenRTB is the industry-standard protocol for the buying and selling of ad inventory across the programmatic landscape.
Back to school means back to normal: OAAA study
In Research By M4G Bureau - July 05, 2021
The OAAA study, based on a poll conducted by OnDevice Research, aimed to understand how COVID-19 will impact back to school attitudes and shopping habits, and what influence advertisements will have.
Google Brand Studio wins Platinum OBIE Award for ‘Most Searched Campaign’
In OOH News By Rajiv Raghunath - May 25, 2021
58 Awards were given away in the 79th Annual OBIE Awards virtual show; 2021 OAAA/Geopath OOH Conference sessions begin today.
OAAA introduces new guidelines for OOH metrics, sets a more refined OTS as core metric for measurement
In OOH News By Rajiv Raghunath - May 19, 2021
The proposed framework addresses advertiser's growing need for increased transparency and a more dynamic measurement system for OOH campaigns.
American starts appreciating OOH ads post lockdown
In Research By M4G Bureau - November 02, 2020
69% of adults says positive awareness of their surroundings has increased now that COVID-19 lockdown restrictions are gradually lifting
OAAA President Anna Bager to join World Out of Home Organization board
In OOH News By M4G Bureau - May 08, 2020
Anna Bager has worked in the media and technology sector her entire career and brings a global perspective to her directorship
WOO organises global conference call connecting national OOH bodies
In OOH News By Rajiv Raghunath - March 31, 2020
The conference call included reports on the harrowing effect the Covid-19 virus is having on societies across the world and business; weekly calls scheduled