Gas-o-fast ignites UP markets with anamorphic DOOH campaign crafted by ideacafe.agency

In Digital OOH By M4G Bureau - July 16, 2024

UP is a priority market for Gas-o-fast with a current market share of 12% and growing steadily, states, Joy Chatterjee, Associate VP and Head of Sales and Marketing for Consumer Division, Mankind Pharma

Khushi Advertising unveils 3D Anamorphic content for McDonald's India (West & South)

In Digital OOH By Sakshi Sanghavi - May 23, 2024

This campaign marks the first use of such advanced technology for a McDonald's campaign in the region

Aditya Birla Health Insurance collaborates with Platinum Outdoor to launch anamorphic & CGI led OOH campaign

In Digital OOH By Sakshi Sanghavi - April 29, 2024

Vikrant Massey is the face of this campaign

MSMA ties up with Fugumobile to bring in the wow factor into OOH

In OOH News By Sakshi Sanghavi - April 03, 2024

MSMA leverages Fugumobile's expertise in digital creativity and tech to conceptualise and execute captivating Out of Home campaigns

Platinum Outdoor unveils Aditya Birla Finance offerings with anamorphic content, innovations

In Digital OOH By M4G Bureau - February 27, 2024

Darshana Shah, CMO, Aditya Birla Capital says, "We are excited to present a new-age marketing buzz to our new-age digital consumers.”

ideacafe crafts anamorphic 3D billboard for Piramal Realty to showcase Vana

In Digital OOH By M4G Bureau - February 26, 2024

The 3D activation has been executed in Sion, Mumbai

Continental Coffee teams up with Platinum Outdoor to deliver an 'Xtra Strong' 3D anamorphic campaign

In Campaigns By M4G Bureau - January 04, 2024

Platinum Outdoor used visual appeal, influencers, in-store experiences and digital storytelling to position Continental Xtra as the epitome of a strong and aromatic coffee experience.

Pikasso Jordan extends its advertising concession with The Abdali District in Amman

In OOH News By Rajiv Raghunath - December 05, 2023

Pikasso Jordan will deploy a new range of digital displays that include 4 new large format LED screens, one of them at an angle, to deliver 3D anamorphic contents in addition to a network of LCD digital totems.

‘Brands are keen on futuristic technologies’

In Viewpoints By M4G Bureau - November 27, 2023

Karan Bhardwaj, CEO, experiential etc states that creativity powered by cutting edge technologies can elevate brand experience for customers, in this conversation that is part of the ‘Insights @ Digital X’ series presented by DDX Asia.

Tech & creativity driving S Korean OOH growth: Daewon Kim

In OOH News By Rajiv Raghunath - November 09, 2023

Daewon Kim, CEO, PODO Media Network sees scope for greater collaboration among OOH players in the APAC region