Results For "America"
96 News Found
LATAM OOH entities form regional body ALOOH
In OOH News By M4G Bureau - May 24, 2018
ALOOH has been set up by the Argentine Chamber of OOH, ASOMEDIOS in Colombia and key OOH companies in Mexico and Uruguay; talks are underway to expand the association’s reach to Brazil, Peru, Costa Rica, Guatemala, Honduras, Panama and El Salvador
‘More the spends on OOH, better the returns’
In Research By M4G Bureau - May 09, 2018
OOH is shown to have the greatest impact on awareness, recommendation and purchase-intent metrics for brands, states a report released by OAAA
Kinetic North America relaunches Lively Production
In OOH Solutions By M4G Bureau - April 26, 2018
The Lively Production team will coordinate the removal of the vinyl with OOH media vendors. It will also be involved in product selection, and production logistics
Connected technologies creating OOH avenues in smart cities
In Research By M4G Bureau - January 24, 2018
For OOH media companies, the vital connections that matter are Machine-to-Machine (M2M) Connections, Machine-to-People (M2P) Connections & People-to-People (P2P) Connections, states a study released by OAAA
JCDecaux North America, Neustar partner to bring audience analytics to OOH analysis
In OOH Solutions By M4G Bureau - December 01, 2017
Neustar combines customer history data with consumer demographics and behavioural data to create audience groups that are unique to a business, channel and product
Netflix goes outdoor with ‘Stranger Things’
In Campaigns By Amaan Kazmi - November 02, 2017
Hoardings lined up across the roads and flyovers depict a gloomy road amidst the sunset to create the buzz for the second season of the American horror web series
American Express highlights ‘Lifelong Rewards’ for customers
In Gallery By - October 16, 2017
OgilvyOne developed the overall campaign while Kinetic India handled the OOH promotion
American Express highlights ‘Lifelong Rewards’ for customers
In Campaigns By Bhawana Anand - October 16, 2017
OgilvyOne developed the overall campaign while Kinetic India handled the OOH promotion
US’ Adelphic opts for Rubicon Project’s programmatic platform
In Digital OOH By M4G Bureau - October 09, 2017
The move highlights the industry’s gradual shift to programmatic buying and selling of media, especially as DOOH gains ground
‘OOH is more creatively impactful, more contextually relevant’
In Viewpoints By M4G Bureau - August 28, 2017
Innovative technologies, such a geofencing, augmented reality, and dynamic content, are making OOH campaigns stronger by adding new and intriguing elements to existing campaign strategies: