Max goes for the kill with Avengers @ Kids Fest

In OOH News By M4G Bureau - April 29, 2019

To get closer to its core TG, the brand is bringing in attractions like larger-than-life sized figurines of favourite Avengers such as the Incredible Hulk, Ironman, Thor, Spiderman, Captain America and Thanos

Nancy Fletcher to bow out of OAAA in end-2019

In OOH News By M4G Bureau - February 05, 2019

She has been with the association since 1991

Leagas Delaney chairman Tim Delaney to deliver Creative Keynote at FEPE 2019

In OOH News By M4G Bureau - December 07, 2018

Leagas Delaney is now one of the world’s few independent creative networks with offices in London, America, Hamburg, Milan and Shanghai

Audi gives New Yorkers a good ‘view from the top’

In Campaigns By M4G Bureau - November 09, 2018

The automaker bought a billboard in New York City on the roof of a building surrounded by office towers, including Bank of America and Salesforce

ALOOH to hold regional conference in Bogota, Colombia

In OOH News By M4G Bureau - September 22, 2018

The objective of the regional conference is to help the OOH firms in the Latin American region to forge cross-border partnerships, and share industry best practice

‘Everyone has the right to be safe at work’

In Viewpoints By Rajiv Raghunath - August 08, 2018

Jim Poage, Safety Director of US-based Formetco shares his perspectives on the safety and health standards for OOH. Jim commands over 20 years of experience in the creation and implementation of safety programmes in numerous industries. He is a professional trainer on a wide variety of safety, health and environmental topics and a recognised guest speaker from previous Outdoor Advertising Association of America (OAAA) Safety Summits, as well as the Independent Billboard Operators (IBO) organisation

American Express campaign exemplifies its omnipresence

In Gallery By M4G Bureau - August 06, 2018

The OOH campaign reinforces American Express’ positioning at the intersection of people’s business & lifestyle

American Express campaign exemplifies its omnipresence

In Campaigns By M4G Bureau - August 02, 2018

The OOH campaign reinforces American Express’ positioning at the intersection of people’s business & lifestyle

Raghav Subramanian, Habeeb Nizamudin to speak on media planning & OOH at OAC 2018

In OOH News By M4G Bureau - July 02, 2018

Raghav Subramanian is COO (Partnerships), IPG Mediabrands – India; Habeeb Nizamudin is CMO, IPG Mediabrands – India

Clear Channel Outdoor Americas runs DOOH campaign to trace missing children

In Digital OOH By M4G Bureau - May 28, 2018

Clear Channel Outdoor Americas and Texas Center for the Missing (TCM) have launched the campaign to feature digital images of missing children from San Antonio, Dallas, El Paso, and Houston in the US