WOO heads for Milan for first in-person European Regional Forum

In OOH News By M4G Bureau - July 11, 2024

WOO President Tom Goddard says, “The outlook for OOH in Europe is buoyant despite the various geopolitical issues and overtaking North America by value is a major achievement and step forward for the global industry.”

‘DOOH spurs industry growth, enabling more dynamic and targeted advertising solutions’

In OOH News By Vasant Jante - June 07, 2024

Anna Bager, President & CEO, Out-of-Home Advertising Association of America (OAAA) talks about OOH’s new growth dynamics at the WOO Global Congress

WOO President Tom Goddard urges OOH industry to step up initiatives on sustainability

In OOH News By M4G Bureau - May 06, 2024

Goddard describes the issue of sustainability as the “elephant in the boardroom”

Lamar Advertising and Boys & Girls Clubs of America in year-long DOOH partnership

In OOH News By Rajiv Raghunath - April 17, 2024

As with Make-A-Wish in 2023, Lamar will donate digital billboard space throughout the year to drive awareness of national and local programs and support recruiting and fundraising efforts

OOH clocks 2.1% growth in US, DOOH key growth driver: OAAA

In OOH News By M4G Bureau - March 21, 2024

65% of top 100 OOH advertisers increased their OOH spend from 2022

LMX, Adsmovil OOH expand pDOOH reach in Latin America with Latinad

In Digital OOH By Rajiv Raghunath - December 19, 2023

This integration complements and strengthens LMX and Adsmovil OOH’s commitment as a full-stack solution in Latin America, powered by Moving Walls

Outsize OOH returns can be had with just incremental adjustments in spend: study by OMG’s Benchmarketing

In Research By M4G Bureau - December 18, 2023

To fund the increased OOH spend, the analysis primarily recommends budget shifts away from TV and digital

JOAN Co-Founder & CCO Jaime Robinson to chair 82nd OBIE Awards

In OOH News By M4G Bureau - December 12, 2023

"This year's juror panel of seasoned industry executives are moving our industry forward day in and day out through their exemplary work and leadership,” says Anna Bager, President & CEO of OAAA

Latcom appoints Marcelo Fiore as Business Development Director USA LATAM

In OOH News By M4G Bureau - August 31, 2023

Marcelo has 20+ years of experience in leading positions with companies in Latin America

Jignesh Dawda, SVP, Bandhan Mutual Fund part of OAA 2023 Jury

In OOH News By M4G Bureau - June 05, 2023

OAA is one of the most respected forums in outdoor advertising, says Jignesh