Results For "Ahmedabad"
123 News Found
‘Recognise the power of patterns’
In Gallery By - September 13, 2022
Arvind Sahay, Professor of Marketing and International Business, IIM Ahmedabad spoke about the application of neuro-science in advertising, in his presentation at OAC 2022.
Nexus Malls signs exclusive contract with Khushi Advertising to maximise SOH revenues at 11 malls in India
In OOH News By M4G Bureau - August 05, 2022
“We are confident that the audience base that these best-in-class Nexus Malls enjoy, will match our clients’ target audience," says Vishnu Telang, CEO, Khushi Advertising.
IIM Ahmedabad Professor Arvind Sahay to speak on neuroscience & OOH in OAC 2022
In OOH News By M4G Bureau - June 20, 2022
Prof. Sahay has authored the book ‘Brands and the Brain: How to use Neuroscience to create Impactful Brands’.
For a magnified view: Samsung’s new campaign highlights WindFree AC technology
In Campaigns By M4G Bureau - June 20, 2022
The campaign, launched by Cheil India in association with Platinum Outdoors, covers Jaipur, Pune, Ahmedabad, and Kolkata with bright and eye-catching billboards placed in prominent, high traffic locations.
FLS crafts innovative installations for JadeBlue in Ahmedabad to observe World Environment Day
In Campaigns By M4G Bureau - June 08, 2022
The installations are an initiative to build mass awareness of the critical need for climate change mitigation
‘Neuroscience has a lot to add to the hit rate of marketing & advertising’
Arvind Sahay, Professor of Marketing at the Indian Institute of Management (IIM) Ahmedabad shares deep insights on the application of neuroscience in marketing and advertising, in an interview with Rajiv Raghunath. Prof. Sahay, author of the book ‘Brands & The Brain’, explains how neuroscience can be applied to placement of OOH media. While, larger brands are more attuned to the benefits of neuromarketing, there are opportunities for smaller brands to test these waters, he says.
Arrow Digital adds Canon Colorado 1650 to experience centre
In OOH Solutions By M4G Bureau - May 26, 2022
The Canon Colorado, which is positioned as a standout choice for virtually all wide-format printing applications and in its fastest print mode is ideal for applications such as outdoor banners and billboards, is the latest addition to Arrow Digital’s experience centre in Ahmedabad.
Times OOH acquires exclusive rights for 126 digital billboards in Ahmedabad
In OOH News By N Jayalakshmi - March 31, 2022
The digital billboards are spread across key touchpoints in Ahmedabad, such as arterial roads, tourist hotspots and recreational and leisure areas.
Haresh Nayak launches independent venture Connect Network Inc.
In OOH News By M4G Bureau - December 08, 2021
Headquartered in Mumbai, Connect Network will also have operations in Delhi, Bengaluru, Kolkata and Ahmedabad
Arvind Sharma to be conferred with AAAI Lifetime Achievement Award 2021
In OOH News By M4G Bureau - November 16, 2021
Arvind Sharma, an IIM Ahmedabad alumnus, has had a long and successful career in the Indian Advertising industry and turned a local agency, Chaitra, into the Indian arm of Leo Burnett Worldwide making it a creative power center.
