GroupM acquires majority stake in MediaCom India

In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - January 25, 2017

Sam Balsara, who held majority stake in the agency, will become a minority partner

BJP campaign travels to the highest altitudes in Uttarakhand

In Campaigns By Satarupa Chakraborty - January 23, 2017

US Advertising Agency planned and executed the 40-day campaign covering more than 5 lakh sq. ft of ad space using some 2,000 sites

US Advertising on course to reach a new high in current fiscal

In OOH News By Satarupa Chakraborty - January 02, 2017

Delhi-based specialist agency US Advertising, in business for 16 years now, is undergoing a major makeover that entails expansion of its brand portfolio, increase in headcount, shift to a new corporate office and launch of a new logo, website and branding collaterals

Union Bank of India steps out to digitally empower senior citizens

In OOH News By VJ Media Bureau - December 20, 2016

The onground activity was ideated and executed by Rapport, the OOH agency of IPG Mediabrands India

Taproot Dentsu 2016 Clio'Agency of the Year - India'

In OOH News By VJ Media Bureau - December 14, 2016

The IOAA campaign created by Taproot Dentsu proved to be a majority winner for the agency

Posterscope India lifts OOH Agency of The Year award

In OOH News By VJ Media Bureau - December 07, 2016

Posterscope India won the OOH Agency of The Year award at the Global Marketing Excellence Awards held in Mumbai, With more than 30 awards in its kitty, this year has been a remarkable one for Posterscope India, the company states

Havas bags integrated media mandate for Swiggy

In OOH News By Satarupa Chakraborty - November 18, 2016

Havas Media Group has bagged the integrated media mandate for online food ordering app Swiggy. The account will be handled by agency's Bangalore office and will have focus on OOH.

Gionee paints Kolkata orange this Durga Puja

In Campaigns By VJ Media Bureau - October 07, 2016

Ideated by Rapport, the outdoor specialist unit of media agency conglomerate IPG Mediabrands, this campaign has helped Gionee achieve 80-85% dominance in the market over other advertisers

Vritti emerges Most Admired Rural Marketing Agency at ACEF Awards 2016

In OOH News By VJ Media Bureau - October 04, 2016

Vritti i-Media bagged four golds in the"Most Admired Agency for Rural Marketing”,"Making the Best Use of Home Media”,"Best Integrated Program of the Year”, and"Most Innovative Use of Media” categories at the recently held Asian Customer Engagement Forum (ACEF) Awards 2016

Dr. Fixit goes outdoor with waterproofing solutions

In Campaigns By Nibedita Saha - September 29, 2016

The OOH campaign, spanning two weeks, has been planned and executed by leading specialist agency MOMS Outdoor Media Solutions covering cities like Mumbai, Pune, Nagpur and Surat