‘Collaboration, audience data, quality assets key to transit media growth’

In Gallery By - February 28, 2020

Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions share their perspectives on whether agencies are willing to bet bigger on transit media

‘Collaboration, audience data, quality assets key to transit media growth’

In OOH News By Bhawana Anand - February 12, 2020

Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions share their perspectives on whether agencies are willing to bet bigger on transit media

Fabian Cowan, President, Posterscope India to address 2nd Transit Media Talks in Mumbai on Feb 6

In OOH News By M4G Bureau - January 23, 2020

Fabian Cowan will be sharing his perspectives on the theme -- ‘Are agencies willing to bet bigger on transit media?’

MP Tourism empanels 4 specialist agencies for OOH promotions

In OOH News By Bhawana Anand - January 15, 2020

These agencies will handle the complete outdoor & BTL planning, buying and execution across several touchpoints

82.5 Communications appoints Preeta Mathur as Group CD

In OOH News By M4G Bureau - January 03, 2020

With two decades of experience at agencies like JWT, DDB and Grey, she has worked on Adidas, Nestlé, Pepsi, Marico, Hero Honda, GSK, UNICEF and USAID, amongst other brands

Swachh Bharat Abhiyan passes tender looking for agencies for advertising rights

In OOH News By M4G Bureau - December 23, 2019

Multi-platform advertising service required for a Swachh Bharat campaign in Assam

Madison BMB appoints Ameet Joshi as GM

In OOH News By M4G Bureau - December 23, 2019

Ameet has worked with advertising agencies such as Ogilvy, Lowe Worldwide and Grey Worldwide

AdMavin launches an initiative to help Tier II & III media owners

In OOH News By M4G Bureau - December 10, 2019

AdMavin UPCOUNTRY is designed to bring forth the OOH media owners cum ad agencies in tier 1, tier 2 and tier 3 cities to the limelight

Broadsign, Adform streamline global programmatic omnichannel media buys

In Digital OOH By Rajiv Raghunath - December 06, 2019

New ad tech integration gives brands and agencies a one-stop shop for planning and executing global programmatic campaigns across online, mobile and DOOH

Goafest 2020 to be held from 2nd to 4th April next year

In OOH News By M4G Bureau - November 01, 2019

The 16th edition of the marquee show’s focus continues to remain on driving up the ante of scale, inclusivity knowledge sharing