Ocean Outdoor appoints Marie Le Hur as Marketing Director for UK biz

In OOH News By M4G Bureau - May 03, 2023

Marie takes responsibility for the marketing of Ocean’s DOOH portfolio to brands, agencies, specialists and landlords

Hivestack in tie-up with China’s Tulip Media

In Digital OOH By Rajiv Raghunath - November 02, 2022

Through this partnership, local and global brands, agencies, and omni-channel DSPs can access the Hivestack SSP to buy 100+ outdoor mega screens in 15+ cities in China.

‘Fortunate to work for a company that has never rested on its laurels’

In Viewpoints By Rajiv Raghunath - October 21, 2022

NOVUS, an independent media planning and buying agency headquartered in Minneapolis, USA, has had a riveting l business journey since its inception in 1987. From being a top print buyer in North America, the agency has evolved its offerings to deliver customised, fully multichannel media programmes, strategic planning, data and analytics and marketing services to advertisers and agencies across all major industries. Melony Rios, CEO of NOVUS Media talks about the business journey in an interview with Rajiv Raghunath.

‘Brands & agencies see value in transit media advertising’

In Gallery By - October 03, 2022

Alexei Tarasov, CEO of TMG, Russia’s largest transit media operator in a fireside chat with Rajiv Raghunath.

Fabian T. Cowan joins hands with NU Media Founder Nilesh V. Kadam to launch 1bb

In OOH News By Rajiv Raghunath - August 04, 2022

1bb will reach out to brands and agencies alike, supporting their OOH initiatives from a creative construct; plans afoot to also focus upon talent & innovation for OOH.

Rana Barua, Group CEO, Havas Group India to share his perspectives on OOH & integrated brand communications at OAC 2022

In OOH News By M4G Bureau - July 29, 2022

Through his career of nearly three decades, Rana Barua is known for being a progressive business leader who has turned around companies, created award winning cultures and built successful corporates across advertising, marketing, and media.

Prajato Guha Thakurta, Founder & CCO, Manja, part of OAA 2022 Jury

In OOH News By M4G Bureau - July 27, 2022

‘Projo’ has worked for around 18 years in some of the country’s top creative agencies including McCann, JWT and DDB Mudra, where he has shaped brands like Barclays, Lee Cooper, Stayfree, Pears, The Economic Times, Smirnoff and Nokia, among others.

Archana Aggarwal, VP - Media, Airtel, joins OAA 2022 Jury

In OOH News By M4G Bureau - July 11, 2022

With 25 years of experience behind her, Archana is an accomplished media professional, who has done stints with leading agencies such as Group M & McCann-Erickson, across key clients like HUL, Kellogg’s, Bajaj Auto, Coca-Cola and many more.

Market Research Society of India elects Manish Makhijani, Global Insights Director, Hindustan Unilever as President

In OOH News By M4G Bureau - July 08, 2022

MRSI’s Managing Committee is represented by companies across Research Agencies, Research Users and Service Providers in the market research industry

Basant Rathore, Sr VP - Strategic Planning, Brand & Business Development, Jagran Prakashan joins OAA 2022 Jury

In OOH News By M4G Bureau - June 27, 2022

An experienced media management professional, Basant in his earlier media planning stint worked at agencies such as Ogilvy, Mudra, Mindshare and Madison, where he planned and bought media for leading brands across diverse categories, from chocolates to automobiles.