Results For "Agencies"
176 News Found
‘Brands & agencies are pushing operators for deeper insights’
In Gallery By - October 16, 2023
Michael Steinberg, Chief Revenue Officer, StreetMetrics says that as advertisers are unlocking their budgets, OOH needs to show results. “We need to measure how audiences behave as a result of the exposure to ads and the end performance as a result of that”.
‘Media owners & agencies should look to work in unison’
In Gallery By - October 06, 2023
The conversations with Advertising Agencies Association of India (AAAI) should restart, says Pawan Bansal, Chairman, Indian Outdoor Advertising Association (IOAA)
‘Inclusivity & multi-stakeholder engagements central to IOAA agenda’
In Gallery By - September 27, 2023
Pawan Bansal, Chairman, Indian Outdoor Advertising Association speaks about the apex body’s plans for deeper engagements with policy makers & regulators, brand marketers & specialist agencies, in an interview with Rajiv Raghunath.
World Out of Home Organization adds 11 new members from four continents
In OOH News By M4G Bureau - September 25, 2023
Four of the new members are national media owners, two are national media agencies, three are OOH service providers/suppliers, one is a national media association and one a national regulatory body.
Automation in OOH…Does anyone really care?
In Viewpoints By Rajiv Raghunath - September 14, 2023
Mike Cooper, Global Head of Operations at US-based OOH media software company DOMedia asserts that automation is not an end in itself but a means to deliver strategy, ideation, and creative solutions to agencies and clients.
Ocean Outdoor introduces long form with Headliner network
In Digital OOH By M4G Bureau - July 04, 2023
Agencies and advertisers will have the opportunity to deliver long form creative on DOOH across the UK.
Aatika Ansari, AGM – Media & Digital, Pernod Ricard India joins OAA 2023 jury
In OOH News By M4G Bureau - June 26, 2023
Aatika brings with her a wealth of experience in consumer first strategies having worked with agencies and brands across various segments
MOMS, Laqshya and Tribes win OOH advertising rights for Maruti Suzuki
In OOH News By M4G Bureau - June 09, 2023
The deal, worth reportedly Rs 100 crore will see the specialist agencies working with the automobile giant for their outdoor advertising campaigns.
Flow City, Broadsign partner to broaden access to global DOOH advertising
In Digital OOH By Rajiv Raghunath - June 01, 2023
Programmatic ad tech integration unlocks new DOOH inventory, including Clear Channel, for independent agencies, small businesses, and startups; introduces growth opportunities.
Ammar Millwala, Head – Integrated Marketing, Aditya Birla Capital part of OAA 2023 Jury
In OOH News By M4G Bureau - May 29, 2023
An integrated media specialist, Ammar has over 14 years of experience in the industry, working with both agencies and brands.