'Agencies and media owners should collaborate better'

In Viewpoints By M4G Bureau - August 09, 2013

Bharat Bhushan Dhuppar - Chief Marketing Officer - Omkar Realtors & Developers, on how OOH spends can be driven with better coordination and collaboration between agencies and media owners.

OAC 2013: King F. Lai throws light on key growth factors of OOH

In OOH News By Nabamita Chatterjee - July 06, 2013

Consolidation, infrastructure, investment & digital OOH are the major areas which would help the specialist agencies in Asia to overcome the challenges and turn them into opportunities.

OAC 2013: Sam Balsara: Know your strength & weaknesses

In OOH News By Nabamita Chatterjee - July 06, 2013

Integrity, transparency & professionalism would ultimately help the specialist agencies to get rid of the traders' trademark in the industry.

OAC 2013: Sam Balsara: Know your strength & weaknesses

In OOH News By Nabamita Chatterjee - July 05, 2013

Integrity, transparency & professionalism would ultimately help the specialist agencies to get rid of the traders' trademark in the industry.

The 'Why' and 'How' behind Mushrooming specialist agencies

In OOH News By Reena Mehta - June 21, 2013

Last few years have seen a sudden mushrooming of specialist agencies in the outdoor space. Outdoor Asia puts agency wallas - big and small - in an analytical mood to reason out this trend and suggest the way forward.

OAC 2013: King F Lai to talk on'Growing Business for Specialist Agencies in Asia-Challenges & Opportunities'

In OOH News By VJ Media Bureau - June 14, 2013

King F Lai, CEO-Asia Pacific, Kinetic shares his views brings on'Growing Business for Specialist Agencies in Asia - Challenges & Opportunities' at OAC 2013.