Viacom 18 to make extravagant OOH launch for COLORS Gujarati Cinema

In OOH News By M4G Bureau - May 29, 2019

The 1st 24- hour premium Gujarati language channel will be launched with heavy OOH branding across 23 major towns of Gujarat along with cinema branding

Rajul Kulshreshtha to join Madison Media as CEO, Madison Media Plus

In OOH News By M4G Bureau - May 28, 2019

Rajul will look after the Agency’s Delhi operations

‘Ab ki baar no broker ka raj’

In Campaigns By Bhawana Anand - May 28, 2019

Brand NoBroker targets landlords and tenants through a catchy new OOH campaign which reiterates its message of no brokers

L&K Saatchi & Saatchi wins Emami Cement communication duties

In OOH News By M4G Bureau - May 28, 2019

L&K Saatchi, which won the business after a multi-agency pitch, will handle the integrated communication duties and the agency’s Kolkata office will handle the business

Carnival Cinemas partners with Khushi Advertising

In OOH News By Bhawana Anand - May 28, 2019

The multiplex brand aims at increasing advertising revenues from AOR agencies

HP and Sharada University takes assistance from cab advertising

In Gallery By Pray Jani - May 27, 2019

Pune and Hyderabad raves of messages from big brands as Myhoardings.com offers an effective solution

‘Industry, advertisers must adopt more sustainable measures’

In Viewpoints By Rajiv Raghunath - May 27, 2019

Following the introduction of eco-friendly billboard skins in Australia called ‘SmartSkins’, Media4Growth reached out to Nigel Spicer, General Manager, Cactus Imaging, Australia to know more about the eco-friendly OOH business initiative. SmartSkins is now seen as benchmark for Australia’s OOH industry with the substrate and mounting ropes being 100% recyclable. oOh!media is the parent company of Cactus Imaging that has developed SmartSkins

How TV channels piggyback on OOH for poll results

In Campaigns By Bhawana Anand - May 23, 2019

The channels have experimented with varied OOH formats to grab maximum attention for their election results coverage

HS AD India, Orienta Cine Advt install new digital display at the QUAD in Blr airport

In Digital OOH By M4G Bureau - May 20, 2019

Offering a 360 degree viewing angle, the signage caters to plaza occupants and vehicular traffic dropping off passengers at the departure terminal of the Kempegowda International Airport in Bengaluru

Kristy Day joins Talon US as Director, Client Management

In OOH News By M4G Bureau - May 17, 2019

Prior to joining Talon US, Day led digital innovation and national digital sales, transit and airport OOH teams at Lamar Advertising