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Anna Bager to succeed Nancy Fletcher as OAAA President & CEO
In OOH News By Rajiv Raghunath - July 23, 2019
Anna Bager is currently executive VP of the Interactive Advertising Bureau (IAB)
Tata Salt’s green drive to help Pandharpur pilgrims
In Campaigns By M4G Bureau - July 22, 2019
The brand’s initiative ‘Maulichi Savali- Mother Nature’s Compassion and Care’ conceptualized by The Brand Brewery aimed at planning 1,000 trees on the pilgrimage route towards Pandharpur
Tanishq’s new diamond collection glitters on OOH
In Gallery By M4G Bureau - July 20, 2019
Spread across 1.2lakh + sft across India, the campaign was launched in partnership with OMI, the outdoor agency arm of Laqshya Media
Tanishq’s Ahalya makes sparkling presence on OOH
In Campaigns By M4G Bureau - July 19, 2019
Spread across 1.2lakh + sft across India, the campaign was launched in partnership with OMI, the outdoor agency arm of Laqshya Media
How ASICS India, Ambient OOH kept people on their toes, literally!
In Campaigns By M4G Bureau - July 18, 2019
The brand’s activation in collaboration with Ambient OOH, was part of the #PaceToGlory campaign and was executed at malls across Delhi and Mumbai garnering 1500+ engagements and 2.5 lakh impressions
oOh! drives Trade Me real time DOOH advertising
In Gallery By M4G Bureau - July 16, 2019
Specific creative messages could be targeted to specific locations, increasing the relevance of the messages to local audiences
oOh! enables NZ’s auction & classifieds site Trade Me to deliver real time advertising on DOOH
In Digital OOH By Rajiv Raghunath - July 16, 2019
Specific creative messages could be targeted to specific locations, increasing the relevance of the messages to local audiences
Magicpin invites users with new offers
In Campaigns By M4G Bureau - July 16, 2019
The OOH campaign engages mases with an offer through a QR based technology
Dentsu Aegis takes majority stake in Ugam
In OOH News By M4G Bureau - July 16, 2019
Ugam will join Merkle, a leading data-driven, technology-enabled, global performance marketing agency and part of the Dentsu Aegis Network
Glimmer of hope for Bengaluru large format media owners
In OOH News By Ria Banerjee - July 15, 2019
Single judge bench of Karnataka High Court has taken the view that the media owners of large formats could resume business; however, a written document on the matter yet to be released