Lakme’s high voltage marketing blitz at the onset of Durga Puja

In OOH News By Ria Banerjee - October 09, 2019

Executed by Karukrit, the top-selling cosmetic touches the religious sentiments with Protima Unmochan opportunity

HUAPTEC sets footprint in India with Digital Signage brand & Experience Zone

In OOH Solutions By Bhawana Anand - October 09, 2019

Shenzhen based companies offers products like Indoor/Outdoor LCD & LED Displays, Interactive Displays, Video Wall Displays, etc.

Hyderabad media owners to contest GHMC media fee hike

In OOH News By Bhawana Anand - October 07, 2019

GHMC increased the outdoor media fee by an average 50% with effect from Oct 1

Madison Media wins Media AOR for Campus Shoes

In OOH News By M4G Bureau - October 04, 2019

The agency will draw strategies for the brand to achieve ambitious plans to further strengthen its presence in the country

OOH, printing biz in Kolhapur, Sangli hit hard by heavy rains

In OOH News By Pray Jani - October 04, 2019

Total damage estimated at Rs 2-3 cr

Gift giving culture re-ignited by Tata Cliq

In Campaigns By Pray Jani - October 04, 2019

Vibrant, eye-catching creatives reverberate the message of gifting loved ones through Tata Cliq

English Oven leverages frequency building format to capture Delhi market

In Campaigns By Bhawana Anand - October 03, 2019

The OOH campaign is further amplified with radio advertising which brand finds an effective synergy

DOOH content followed by ads 5.1x more engaging: Ocean study

In Digital OOH By Rajiv Raghunath - September 27, 2019

Neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH; drives up eye dwell times and engagement

HP’s Santosh Nair quits

In OOH News By Mohit Manghani - September 26, 2019

Santosh Nair, handling the position of Country lead and Category Manager of HP’s India region steps down from his position.

10.8 million Australians of 14+ age see DOOH each week

In Research By M4G Bureau - September 26, 2019

According to Roy Morgan report, now overall 78% of Australians see outdoor advertising of some type - including digital, billboard or posters