Increase DOOH networks screens to 1mn: Sir Martin Sorrell

In Digital OOH By Rajiv Raghunath - October 16, 2019

The competitiveness of the medium centres on how it gets ‘faster, better, cheaper’

Mahindra Susten’s #CutTheCrap activation promotes greater sustainability

In Campaigns By M4G Bureau - October 16, 2019

An on-ground activation is to reinforce the importance of reusing and recycling for a sustainable future

Havas Creative India bags integrated communication mandate for Infinity

In OOH News By M4G Bureau - October 15, 2019

The agency has been selected to handle both online and offline platforms

Amazon’s Mini Mela engages commuters at key airports

In Campaigns By M4G Bureau - October 15, 2019

The setup included a life-size ferry wheel and an uncommon selfie point with a branded Autorickshaw at all the chosen locations

Taneja Technocom makes Gautam Gambhir’s Community Feast Greener

In OOH Solutions By Bhawana Anand - October 15, 2019

The eco-friendly material solution provider leverages the opportunity to create awareness about green printable material

OOH is used to create excitement about the brand: Amlan Mukherjee

In Viewpoints By Ria Banerjee - October 14, 2019

Amlan Mukherjee, General Manager, East Branch- Hindustan Unilever, shares that the brand promotions are all about selling concepts related to occasions.

BJP appoints Bright Outdoor & Prabha Media for Maharashtra Assembly election campaigning

In OOH News By Pray Jani - October 11, 2019

With legislative assembly elections right around the corner, Prabha Media and Bright Outdoor Media position BJP messages in the state

Quality solutions lined up by Xtreme Media for the growing DOOH space

In Gallery By - October 10, 2019

BOE’s hardware and Xtreme Media’s software combined to form a unique line of product such as Kiosks, Video Walls and Digital signages

Xtreme Media launches latest line of product in partnership with BOE

In OOH Solutions By Pray Jani - October 10, 2019

BOE’s hardware and Xtreme Media’s software combined to form a unique line of product such as Kiosks, Video Walls and Digital signages

Red Bull excites youth for world’s biggest breakdance competition

In Campaigns By Pray Jani - October 10, 2019

Red Bull makes a creative move to announce BC One, the biggest dance battle on OOH