McDonald’s drives outlets footfall with local train audio ads

In Campaigns By Pray Jani - November 29, 2019

The brand leveraged the audio advertisement medium in Mumbai Locals trains to promote their latest offers, encouraging masses to grab a quick bite at their nearest McDonald's outlet

DAN appoints Cheuk Chiang to lead Greater North business in APAC

In OOH News By M4G Bureau - November 29, 2019

Chiang will oversee Dentsu Aegis Network China, Dentsu Aegis Network Hong Kong, Dentsu Aegis Network Taiwan and Dentsu Aegis Network Korea

Bata awards global creative mandate to Contract India

In OOH News By M4G Bureau - November 28, 2019

The creative agency will handle strategic and creative duties for the European footwear major’s key geographies in LATAM, Europe, Asia and Africa with the support of its group companies

Lucknow Metro goes Blue to support child rights protection

In Campaigns By M4G Bureau - November 25, 2019

Photo booths were installed at all the metro stations, volunteers posted at these photo booths encouraged visitors to click their pictures and support the cause

Xelpmoc’s tech solution to aid in focused reach

In OOH Solutions By Pray Jani - November 21, 2019

The tech company has designed a software to help TaxiTop Media, a Kolkata based media owner, optimise their cab branding potential

IMT Nagpur creates strategic presence at airports

In Campaigns By Pray Jani - November 21, 2019

The awareness campaign by Institute of Management Technology, Nagpur communicates to the masses right before admissions

Shouvik Roy comes on board as President & Head of Office for Ogilvy Delhi

In OOH News By M4G Bureau - November 18, 2019

Shouvik has spent most of the past two decades engaged in Brand Consulting, Design, Marketing and Advertising

Tata Mutual Fund to launch ‘Take the Blur’ campaign on OOH

In OOH News By M4G Bureau - November 15, 2019

The campaign has a universal appeal across language, age, gender, location and also to all types investors

HC tells BBMP to remove hoarding structures in Bengaluru

In OOH News By Bhawana Anand - November 14, 2019

Meanwhile, introduction of Bengaluru Mahanagara Palike Advertisement Rules 2019 inordinately delayed

Van Heusen activates customer engagement at Mumbai Airport

In Gallery By - November 13, 2019

The brand was able to spread awareness about their category as well as educate travellers about their affordable trendy outerwear