Helo to communicate ‘Helo Pe Milo’ with multimedia campaign

In OOH News By M4G Bureau - March 13, 2020

The national campaign will be deployed across TV, digital and outdoor, aiming to target a diverse range of audience across geographies and age groups

Veeba targets real-time buyers with pDOOH

In Digital OOH By M4G Bureau - March 11, 2020

Effective success in retargeting exposed audiences for further engagement; garnered 2.7% avg. CTR, 3X higher than previous benchmarks

"Brands see greater value in OOH today”

In Viewpoints By Rajiv Raghunath - March 11, 2020

Allan Khoo, Group Managing Director of People ‘n Rich talks about the agency’s business journey and the growth prospects for OOH in Malaysia

MHOA & BMC join hands to fight against Coronavirus

In OOH News By Bhawana Anand - March 09, 2020

In Mumbai, close to 200 hoardings have been installed in 3 different languages communicating preventive measures of COVID-19

‘GIRLS = BOYS’ as sport doesn’t discriminate

In Campaigns By M4G Bureau - March 09, 2020

St+art India Foundation with adidas & Asian Paints strive for change as they deliver a powerful message of equality in sports culture through a unique piece of art

iCabMedia drives cab advertising business

In OOH News By Pray Jani - March 05, 2020

iCabMedia has positioned itself as an agency catering to cab advertising

Dentsu Webchutney wins Creative mandate for OkCupid

In OOH News By M4G Bureau - March 04, 2020

The account will be serviced out of the agency’s Bengaluru office

Bihar media operators not geared up for using green options for OOH advertising

In OOH News By Bhawana Anand - March 04, 2020

The operators fear the likelihood of a state ban on use of PVC flex for outdoor advertising

China’s OOH agency Vivid City appoints Danny Lee as Chief Creative Officer

In Digital OOH By Rajiv Raghunath - March 03, 2020

Danny brings to Vivid City the ability to plan and execute activations, projections and unique builds that will complement Vivid City’s network of LED screens across the Chinese market

Bank of Maharashtra on lookout for advertising/media buying agency

In OOH News By M4G Bureau - March 02, 2020

The PSU passes Request for Proposal for empanelment of agencies for advertising, including cinema and print, alongside Outdoor media