Lockdown is a time is to ‘Unlearn & Relearn’

In OOH News By Bhawana Anand - May 05, 2020

EyeTalk Media Ventures conducts virtual workshops on DOOH for media agencies

HDFC Bank ensure social distancing with its logo on ground

In Gallery By - April 30, 2020

Ideated by Leo Burnett, the brand uses logo to send a message across to the people at over 4,000 essential services stores across the 8 cities

Xtreme Media launches new digital signage in light of the COVID-19 Pandemic

In OOH Solutions By Pray Jani - April 30, 2020

A digital signage called XM Aegis has been designed for communication purpose along with hand-sanitiser dispenser for public places

Pratibha Advertising implements Edge1 OOH Software

In OOH News By M4G Bureau - April 27, 2020

Bihar based Pratibha Advertising, implements Edge1 OOH Advertising Software to manage their OOH advertising business

86% audience will notice OOH ads as much or more post lockdown, says Laqshya Media Group report

In Research By M4G Bureau - April 24, 2020

An online study was conducted reaching 1104 respondents across the primary cities in India including the age group between 18 and 39, across genders and representing both NCCS A and B

OOH is strong enough to bounce back: Industry leaders

In OOH News By Bhawana Anand - April 24, 2020

In a webinar hosted by The Social Street and anchored by Mandeep Malhotra, industry leaders Noomi Mehta, Alok Jalan & Pramod Bhandula underlined the need to engage clients innovatively

Glenmark pledges emergency help amidst COVID-19 Pandemic to pregnant women and needy people

In OOH News By M4G Bureau - April 23, 2020

More than 10,000 pregnant women and lactating mothers to be supported via tele-counselling and on-ground healthcare activities and Sanitizers to be donated across villages, housing societies, police stations and Government offices

CupShup brews more business offerings, dons new brand identity

In OOH News By Bhawana Anand - April 23, 2020

Re-positions business as a full-fledged marketing agency

Marcom & ad bodies join Moving Walls to recognise front-liners fighting Covid-19 in Malaysia

In OOH News By M4G Bureau - April 21, 2020

OAAM members to contribute advertising slots worth more than MYR 500,000 at no cost

How well do you know your client’s customer? The moot question for signage companies

In Research By N Jayalakshmi - April 20, 2020

We are living in an age when technology, environmental concerns, health safety awareness and information surfeit, all converge to redefine consumer expectations. Successful businesses are those that can factor in all of these and accordingly serve their customers better. This means being constantly cued into key market trends. For print service providers (PSPs), it means knowing what their clients’ customers want and staying updated on the latest printing industry/market trends. Here’s how. Read on…