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1861 News Found
‘We’re extending active support to IOAA to develop the common currency’
In Viewpoints By Bhawana Anand - September 04, 2020
Sai Nagesh, Chief Strategy Officer, Laqshya Media Group speaks about the Group’s in-house proprietary tool SHARP and the imperative for building a common currency for OOH audience metrics
Nova on-boards Option Designs agency to handle integrated marketing services
In OOH News By M4G Bureau - September 03, 2020
The agency will be curating the media strategy while increasing the brand visibility of the brand
Mediacom to handle AOR of Lionsgate Play
In OOH News By M4G Bureau - September 02, 2020
The agency will be responsible for the media strategy, planning, buying and implementation for all media as per Lionsgate’s requirements.
Welspun appoints Madison Media Sigma as its Media AOR
In OOH News By M4G Bureau - September 02, 2020
The agency will handle the entire media mandate including Print, TV, Radio, Digital, OOH and Activation
Motivator India wins media mandate for MilkLane
In OOH News By M4G Bureau - September 01, 2020
The agency will manage offline and online media for MilkLane
Dentsu Impact elevates Ajit Devraj & Anupama Ramaswamy to Managing Partners
In OOH News By M4G Bureau - September 01, 2020
Ajit will be the business lead while Anupama will head the creative arm of the agency in their new roles
Difficult execution but impactful outcome: PETA India
In OOH News By Bhawana Anand - August 31, 2020
People for the Ethical Treatment of Animals (PETA) India continues to believe in the long association with OOH media that has helped them in conveying their message to the target audience and thereby achieving positive outcomes
MARS Petcare India appoints Pitchfork Partners as strategic communication consultant
In OOH News By M4G Bureau - August 26, 2020
Pitchfork Partners has been appointed to build corporate reputation and engage with relevant stakeholders
Delhi market gets ‘alive’ with new campaigns displays
In Campaigns By M4G Bureau - August 24, 2020
After more than four months, a variety of brand categories have showed up in Delhi market to re-engage customers
Arrow Digital Installs EFI Pro 16h – 1.6 meter, Mid-Level Production Printer with the power of LED & White
In OOH Solutions By M4G Bureau - August 17, 2020
It is designed with a complete package of features, to assure lowest total cost of ownership, superior image quality, and access to the widest range of Substrates/Applications